adidas United by Run DMC, A-Trak & Sid Lee

Adidas – adidas United by Run DMC, A-Trak & Sid Lee

Credits

Agency Sid Lee Montreal/Canada
Production Company Stink Studios New York

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Credits

Agency Sid Lee Montreal/Canada
Production Company Stink Studios New York
Post Production Machine Molle
Artist Run DMC
Artist A-Trak
Copywriter Joe Hagel
Agency Producer Caroline Panneton
Agency Producer Sophie Carle

Executive Creative Director Kris Manchester
Executive Producer Josh Reynolds
Director Alex Courti?s
Producer Melanie La Rue
Creative Director Jean Francois Dumais

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Sid Lee has created a fantastic new campaign for adidas Originals that features a head-to-head culture clash between hip-hop legends Run DMC and DJ A-Trak. The campaign, called Unite all Originals, sees the two acts in the studio to create a new contemporary anthem that will unite all originals.

An interview with Run DMC and A-Trak can be seen above and, if you click on this link, you can be in control of a music video in which, by using voice commands or typing on your keyboard, you will be able to influence the video and trigger special effects and animations.