Ntropic has welcomed Tom Wright as managing director, North America. He joins Ntropic founder Nate Robinson in guiding the company across its Los Angeles, New York and San Francisco offices. Wright, previously SVP, director of integrated production, at twofifteenmccann developed his approach to advertising and production in senior leadership roles with some of the most awarded creative agencies in the industry and on some of the most successful content brands in recent memory - most notably with Xbox. Wright also led production on last year’s Cyber Lion-awarded Help Remedies campaign, the Halo4 launch and the TED-honored Xbox Kinect Effect work. Wright's experience also includes executive roles working with brands as diverse as Jeep, Ray-Ban, Sprint, Hewlett Packard, Ford and Coca-Cola.
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