Pereira & O'Dell and Michel Lent
The San Francisco based agency strengthens its Brazilian outpost by signing a new managing director.
Pereira & O'Dell, headquartered in San Francisco, is strengthening its Brazil outpost following Fiat’s social media business. For starters, they've hired Michel Lent as managing director. Lent has extensive experience at his own shop 10Minutos, with global networks DM9DDB and at Ogilvy. Recently he operated as head of PontoMobi, a mobile company linked to Brazilian communications powerhouse Grupo RBS. Lent is a professor and international keynote speaker, a member of the International Academy of Digital Arts and Sciences, and has been awarded in Cannes, The Clios and One Show.
PHOTO [left to right]: Joao Batista Ciaco, Fiat Latin America’s Director of Advertising and Marketing, PJ Pereira, Chief Creative Officer, Pereira & O’Dell; Michel Lent, Managing Director, Pereira & O’Dell Sao Paulo.
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