24 hour track with Maroon 5 and Coke
Online interactive event from W+K Amsterdam will allow fans to help create brand new track with Maroon 5.
If you've ever wondered what goes on behind the scenes in the downtime when bands are penning new material, now is your chance to find out - and even join in.
Wieden + Kennedy Amsterdam have brought together Coke and American group Maroon 5 for a 24 hour project aimed at tearing down the recording studio walls. On 22 March the band will takeover a London studio and via interactive projection technology, fans will be able to log on to coca-cola.com/music to gain a virtual pass and witness the action. They'll also be able to interact with the band members and offer up ideas on lyrics, riffs and rhythms, which might make it into the final single to be completed at the end of the 24 hours.
Stay tuned to shots for more.
Connections
powered by- Agency Wieden+Kennedy Amsterdam
- Production Nexus Studios
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