Gorgeous director Frank Budgen continues to earn his fearsome creative stripes by sweeping the platinum prize at London awards ceremony Creative Circle on Monday with his campaign for Reebok, Sofa.
Not only did he win in his traditional medium, but the Coco De Mer campaign which he photographed for Saatchi & Saatchi, featuring the facial expression of people on the point of orgasm, carried him to a press silver for Best Photography.
Written by Lowe creatives Tony Barry and art directed by Vince Squibb, the Reebok commercial found praise with the jury which, in the words of judges chairman Dave Waters of Duckworth Finn Grubb Waters, agreed that "it could not have been made better." Lighting cameraman was Alwin Kuchler, agency producer was Charles Crisp and production company producer was Paul Rothwell.
Gorgeous picked up eight out of 12 golds awarded; seven out of 17 in silver and six out of 17 in bronze.
Blushing executive producer Paul Rothwell told shots.net: "Probably the most rewarding aspect, as a company, was to see the awards shared by all four directors, Chris Palmer, Tom Carty, Peter Thwaites and Frank Budgen."
Carty scored a gold for Most Promising Beginner with his foray into big budgets, Nike's Tailgating. The spot was written by creatives Kash Sree, Mike Byrne, Andy Fackrell and Monica Taylor at W&K Portland.
Sofa also won golds for Best TV Commercial, Best Idea in 40 Seconds, Best Direction, Best Editing and a bronze for Best Special Effects. Budgen's work for Wieden & Kennedy Portland's founding client, Nike, Tag won Best TV Production in the Overseas category.
Staying with Budgen, the jury of creatives had a long enough memory to give Twist for Bartle Bogle Hegarty's client Levi's its due. The toe-curling spot won a gold for special effects and five silvers for best TV commercial, best idea in 60 seconds, best direction, best editing and best cinematography. SFX were by The Mill and editing at The Quarry. Creative credits go to writer Mark Hunter, art director Tony McTear, and lighting cameraman John Lynch.
London agency Mother also had a good night. The hotshop picked up a gold for best use of humour with the Bryan Buckley-directed Dr Pepper spot, Emergency, and won silver for best TV commercial with Face-Off for Supernoodles. The spot was directed by Harry Nash's Fredrik Bond. For sister brand Cup-A-Soup, the agency won silver with Marathon (directed by Traktor), and picked up a best use of dialogue silver for one of the executions in the multi-spot campaign for ITV Digital, directed by agency founder Mark Waites through @radical.media.
Fresh from the edit suite, Doctor for Stella Artois, directed by Stink's Ivan Zacharias, also for Lowe and written and art directed by Vince Squibb, won gold for Best Cinematography (lighting cameraman was Jan Velicky) and Best Idea in 60 Seconds or Over.
View details of the rest of the night's winning work at http://www.creativecircle.co.uk
