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Sony Playstation Portable – Sony Playstation Portable: A Day In The Life

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Sony's Playstation Portable (PSP) is launched on the world in this frantic spot by director Alex Rutterford and TBWA London. Weird red sculptures explode into life at art galleries, they bounce along the tops of trains, run down tube escalators and violently attack each other outside a bus- everywhere in fact where someone is using a PSP. Once we see the component parts of the creatures are icons for gaming, photos, films and music, the product itself is revealed.

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