Marmite: My Mate, I Hate

The advert opens with someone preparing Marmite on toast and caressing the snack. It then progresses into a series of spots showing the obsession and love people have for Marmite (including a man in a bath of it) with the soundtrack ‘My Mate Marmite.’ The next advert opens with someone preparing Marmite again but destroying the toast with a knife. It then progresses into a series of spots showing hatred for Marmite (revulsion, Voodoo) with the soundtrack ‘I hate Marmite.’