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The shots Awards 2018 Winners Part One; The Work

The shots Awards 2018 Winners Part One; The Work

All the amazing work that won at last night's shots Awards 2018 ceremony in London.

Last night [Thursday October 18] saw a selection of the best campaign work launched by brands and advertisers, awarded for outstanding creativity and innovative execution over the past year.

Below is a list of the work that picked up prizes at the shots Awards 2018, held at Northumberland Avenue, work which was initially nominated by the shots editorial team before going on to be judged by an international panel of industry experts from the global advertising community.

Huge congratulations to all of those who picked up trophies at the event.

You can view all of the winning - as well as the shortlisted - work by viewing our dedicated Slate page, and to see the full list of winning people and companies, click here.

 

Best Use of Music in a Commercial

Gold: Apple Welcome Home

Agency: TBWAMedia Arts Lab, Los Angeles

Production: MJZ, Los Angeles

Director: Spike Jonze

Music Licensing: Squeak E Clean Productions, Los Angeles


"A seamless integration of music with choreography, lighting and effects... but then it's Spike Jonze so you would expect nothing less."

Johnnie Frankel, EP, Rattling Stick


Silver: BT Plus Song

Agency: AMV BBDO, London

Production: Pulse Films, London

Director: thirtytwo


Bronze: Volvo Favourite Things

Agency: Forsman & Bodenfors, Stockholm

Production: Anonymous Content, Los Angeles

Director: Johnny Green

Music Supervisor: Jenny Ring

 

To see all the winning and shortlisted work for this category, please click here.

Best Use of Sound Design in a Commercial

Gold: Nike Nothing Beats a Londoner

Agency: Wieden+Kennedy, London

Production Company: Riff Raff Films, London

Director: Megaforce

Sound Design Company: 750mph, London

Sound Designer: Sam Ashwell

"Incredible craft. A lot of thought has gone into making this fresh and original. The sound has played a major role in the film's excellence in craft."

Richard Denney, ECD, St Luke's   

 

Silver: Audi Cooling Down

Agency: BBH, London

Production Company: Pulse Films, London

Director: Dan DiFelice

Sound Design Company: String and Tins, London

Sound Designer: Will Cohen

 

Bronze: BBC Sounds Like Wimbledon

Agency: BBC Creative, London

Production Company: Moxie Pictures, London

Director: Neil Gorringe

Sound Design Company: ENVY, London

Sound Designer: Rich Martin

 

To see all the winning and shortlisted work for this category, please click here.

Best Use of Animation in a Commercial

Gold: BBC One The Supporting Act 

Agency: BBC Creative, London

Production: Blinkink at Blink, London

Director: Elliot Dear

"A great one. The story from the agency is great and all the choices that the director made in his art direction, character design and choices of lighting and process is first rate. Add in a fun song and you have a special one here."

Michael Feder, MD, Hornet


Silver: Edeka Christmas 2117 

Agency: Jung von Matt, Hamburg

Production: MJZ, London

Director: Matthijs van Heijningen


Bronze: JD.com Joy & Heron

Agency: 180.ai, Beijing

Production: Passion Pictures, London; Passion Pictures, Melbourne

Director: Kyra & Constantin


To see all the winning and shortlisted work for this category, please click here.

Branded Entertainment of the Year – One-off Project

Gold: Liberty Global A Report of Connected Events

Agency: Nuna9, London

Production: PostPanic, Amsterdam

Director: Mischa Rozema 

"A beautiful film, beautifully done."

Danielle Trivisonno, CCO - The Americas, POSSIBLE


Silver: Rag & Bone Why Can't We Get Along

Agency: Rag & Bone, New York

Production: 1stAveMachine, New York

Directors: Benjamin Millepied; Aaron Duffy; Bob Partington


Bronze: Teperberg Winery Wine

Agency: McCann, Tel Aviv

Production: Green Productions, Tel Aviv

Director: Tal Zagreba


To see all the winning and shortlisted work for this category, please click here.

Branded Entertainment of the Year – Series

Gold: Tourism Australia Dundee: The Son Of A Legend Returns Home

Agency: Droga5, New York

Production: Revolver/Will O’Rourke & Biscuit Filmworks

Director: Steve Rogers 

"Always very hard to get the balance right in this category. Too little relevance and it's pure entertainment, too much brand and the audience switches off. This campaign found the sweet spot. Great idea, brilliantly written, brilliantly performed, with the product woven seamlessly throughout. Branded entertainment at its best."

Russell Schaller, ECD, Cheil UK

 

Silver: Mars Inc. Regrets To Fight Regret

Agency: Energy BBDO, Chicago

Production: Flare, Chicago

Directors: German Mairen; Marcos Mijan; Ross Bolidai; Daniel Ryan


Bronze: Land Rover The Dragon Challenge

Agency: Spark44, London

Production: Carnage, London

Directors: Sam Brown; Tom Barbor-Might

 

To see all the winning and shortlisted work for this category, please click here.

Music Video of the Year

Gold: Childish Gambino This Is America

Production: Doomsday Entertainment, Los Angeles

Director: Hiro Murai

Commissioner: n/a

Record Company: RCA 

"Flawless performances, visually arresting, new and different, already being copied. By far the most interesting music video in years. Superb concept, beautifully put together."

Kayt Hall, EP, Cut+Run


Silver: Sevdaliza Shahmaran

Production: Compulsory, London

Director: Emmanuel Adjei

Commissioner: n/a

Record Company: n/a


Bronze: Young Fathers Holy Ghost

Production: Pulse Films, London

Director: Oscar Hudson

Commissioner: Theresa Adebiyi for Ninja Tune

Record Company: Ninja Tune; Big Dada; Anticon

 

To see all the winning and shortlisted work for this category, please click here.

Charity/PSA Campaign of the Year

Gold: The ALS Association Project Revoice

Agency: BWM Dentsu, Sydney

Production: FINCH, Sydney

Director: Brett Ludeman 

"Innovation. Inspiration. Giant idea."

Danielle Trivisonno, CCO - The Americas, POSSIBLE

 

Silver: ICRC Hope

Agency: Sra. Rushmore, Madrid

Production: Blur Films, Madrid

Director: James Rouse


Bronze: Oxfam The Heist No One Is Talking About

Agency: Don't Panic, London

Production: Stink, London

Director: Tom Green


To see all the winning and shortlisted work for this category, please click here.

Online Commercial of The Year - Up to and Including Two Minutes

Gold: ICRC Hope

Agency: Sra. Rushmore, Madrid

Production: Blur Films, Madrid

Director: James Rouse

"This spot is heartbreaking. Viscerally and cinematically shot, it is captivating from start to the devastating end. It gets its powerful message across stunningly well."

Sam Phillips, senior producer, Woodwork Music

 

Silver: Apple Fly Market

Agency: Media Arts Lab

Production: PRETTYBIRD, Los Angeles

Director: Daniels


Bronze: Babbel Alien

Agency: Wieden+Kennedy, London

Production: O Positive, London

Director: David Shane


To see all the winning and shortlisted work for this category, please click here.

Online Commercial Of The Year - Over Two Minutes

Gold: Apple Welcome Home

Agency: TBWAMedia Arts Lab, Los Angeles

Production: MJZ, Los Angeles

Director: Spike Jonze 

"Beautiful, artistic execution. Loved the music as a soundtrack, which plays up the product integration. Felt like something I would watch multiple times, which is rare for an ad. Very shareable content."

Shannon Simpson Jones, co-founder, Verb


Silver: Nike Nothing Beats A Londoner

Agency: Wieden+ Kennedy, London

Production: Riff Raff Films, London

Director: Megaforce


Bronze: Getty Images Endless Stories

Agency: AlmapBBDO, São Paulo

Production: Stink Films, São Paulo

Director: Squarehead


To see all the winning and shortlisted work for this category, please click here.

Best Use of Emerging Technology

Gold: USC Shoah Foundation The Last Goodbye

Agency: Here Be Dragons, Los Angeles

Production: MPC, Los Angeles

Directors: Ari Palitz, Gabo Arora 

Silver: The ALS Association Project Revoice

Agency: BWM Dentsu, Sydney

Production: FINCH, Sydney / Lyrebird, Montreal

Director: MPC Creative, London


Bronze: The Wayback VR

Agency: Grey, London

Production: Thomas Thomas Films, London

Director: Kevin Thomas

 

To see all the winning and shortlisted work for this category, please click here.

Television Commercial of the Year - Up to and including 60 seconds

Gold: Tide It's A Tide Ad

Agency: Saatchi & Saatchi, New York

Production: Rattling Stick, Los Angeles

Director: Traktor 

"A very clever campaign, pretty much hijacking every other ad at the Super Bowl into becoming a Tide ad - no matter what it is. Breathes life into this category where the typical style of adverts are dull and expected."

Trevor Robinson, founder & ECD, Quiet Storm


Silver: Apple Welcome Home

Agency: TBWAMedia Arts Lab, Los Angeles

Production: MJZ, Los Angeles

Director: Spike Jonze


Bronze: Cadbury Mum's Birthday

Agency: VCCP, London

Production: Academy Films, London

Director: Frédéric Planchon


To see all the winning and shortlisted work for this category, please click here.

Television Commercial of the Year - Over 60 seconds

Gold: Nike Nothing Beats A Londoner

Agency: Wieden+ Kennedy, London

Production: Riff Raff Films, London

Director: Megaforce 

"Really epic execution, based on an amazing insight: that Londoners will stop at nothing to prove that they're having a worse time than you."

Jess Greenwood, SVP strategy US, R/GA

 

Silver: Lotto New Zealand Armoured Truck

Agency: DDB Group, New Zealand

Production: Scoundrel Films, Auckland

Director: Tim Bullock


Bronze: Ancestry Together Forever

Agency: Droga5, London

Production: Biscuit Filmworks, London

Director: Noam Murro


To see all the winning and shortlisted work for this category, please click here.


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