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Run into an Immersive Video Game with Nike's React Shoes

Visitors to Nike's Chinese stores can trial its new running shoes in a virtual world, Reactland, created by W+K Shanghai.

Wieden+Kennedy Shanghai and Nike have taken in-store shopping to a new level with the launch of a cool interactive campaign that lets customers experience the springy technology of Nike's new React shoes by inviting them into a cushiony video game world.

Visitors can try out the experience in various Nike locations in Shanghai, Beijing, Guangzhou and Chengdu via a three-minute trial. In it, they can create an avatar, slip on a pair of running shoes and hop on…to continue reading please subscribe now

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