News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Run into an Immersive Video Game with Nike's React Shoes

Visitors to Nike's Chinese stores can trial its new running shoes in a virtual world, Reactland, created by W+K Shanghai.

Wieden+Kennedy Shanghai and Nike have taken in-store shopping to a new level with the launch of a cool interactive campaign that lets customers experience the springy technology of Nike's new React shoes by inviting them into a cushiony video game world.

Visitors can try out the experience in various Nike locations in Shanghai, Beijing, Guangzhou and Chengdu via a three-minute trial. In it, they can create an avatar, slip on a pair of running shoes and hop on…to continue reading please subscribe now

Creative connections

  • 1 Companies
  • 6 People