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W&K's Creatives Sing in the Season with Sainsbury's

W&K's creatives dish the secrets on street casting for Sainsbury's ad & embracing the Christmas spirit while on-set.

This year, Sainsbury's Christmas ad was decidely different from its 2016 offering - starring real families and real store staff instead of its previously animated Christmas characters.

As the first year with Wieden & Kennedy as the supermarket's agency - since winning the account off AMV BBDO last year - its Every Bit of Christmas ad follows in the footsteps of its advertising from the past year, continuing to focus on food and adopting a simple,…to continue reading please subscribe now

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