Josh Miller on His 'Handy' Branded Content Series
We speak to the former ad exec about moving into branded content with his series following a hand model.
It's one of those ideas so genius that we'll all kick ourselves for not thinking of it. Why not pitch a branded content series that revolves around an actor working in adverts? That way, product placement could be very obvious without ever getting in the way of the story. That's the idea behind Handy, a Comedy Central branded content series that follows a hand model through his various jobs for brands like Casio, Black & Decker and,…to continue reading please subscribe now
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