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CHI&Partners Lift the Lid on 80-Day Argos Campaign

Take a look behind Argos' 80-spot campaign & find out how CHI&Partners approached it without running out of ideas.

Ever heard of an 80-day campaign; with a unique ad released for each day?

CHI&Partners have seemingly done the impossible with an ambitious campaign that showcases the diversity of retailer Argos' Spring/Summer stock and spotlight its same-day delivery service - at a fixed rate of just £3.95.

Throughout the 80-day challenge, the campaign will unveil a new 10-second ad and present a different product each time. Each spot will be date-stamped with some correlating…to continue reading please subscribe now

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