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101 and Royle Get Crabs for Zoopla

Zoopla launch their largest ever campaign, featuring real hermit crabs carry houses around on their backs.

As the old phrase goes, never work with children, puppets, or hermit crabs wearing model houses as shells. 101, working with Royle Productions, have braved the latter in Crabworld.

Directed by Augusto Sola (through Riff Raff,) the ad saw hermit crabs moving shells, each of which was an intricately designed and partly 3D-printed model that incorporated a house around the spiral shells already favoured by the hermit crabs.



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