So, Cam collapsed and Manning made history in what turned out to be a bit of an anti-climax in terms of the on-field action on Sunday night, but what about the in-game ad slots?

Celebrities featured prominently in 2016 - especially movie stars - as a host of Hollywood talent added to a rendition of the US national anthem by Lady Gaga and a headlining halftime show performance from Coldplay, Beyonce and Bruno Mars.

But what work did shots viewers take to most? Below is a list of the best ads to air on Game Day.