FCB Paris to Send First Creative to Space
Agency reveals plans to send the first advertising creative to space with more than 36,000 balloons. Convinced?
Agency FCB Paris has announced it is to branch into new territories – but not with the opening of a new department or by altering its existing personnel; the company is apparently planning to send the first-ever advertising creative to space.
“With limitless ambition we’re ready to meet new challenges, determined to go further and to take you there with us,” says the agency, and the chosen one has already been named, as ‘Baptiste’, a creative weighing in at 114lbs.
With each like on the FCB Paris Facebook page, the team will inflate a balloon and store it at the agency, situated next to the Champs-Elysées, in preparation for launch day in three weeks’ time.
Fans can follow the progress on social media via Facebook, Twitter, Instagram and Vine as the ‘astronaut’ trains for lift-off.
Stay tuned for updates and for more information on the ambitious idea and find out more below.
