The Overlooked Truth Behind a Sustainable Agency Culture
You don't create an agency culture, argues Damian Bazadona, founder and president of Situation - it's the the outward manifestation of your organisation's values.
Agency culture. Talk about a buzzword (or a buzzkill). As the founder of an agency, the topic overwhelms the conversations I have, the newsletters I subscribe to, and the conferences I attend.
I sound like I’m complaining. The thing is, I’m actually a huge proponent of “agency culture.” But the reason I find myself rolling my eyes when the topic comes up is because I often feel like we’re having the conversation in the wrong direction.
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