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Is Masculinity a Toxic Issue?

72andSunny Amsterdam’s Laura Visco, the creative director who has helped AXE redefine notions of masculinity in its latest campaigns, explores the gender gap that no one talks about – and its implications for everyone in advertising.

What it means to be a woman has evolved significantly in the last 60 years. But that isn’t the case for masculinity. Although the conversation around gender has sparked a lot of healthy debate, the actual term is often only used when talking about women.

What about the other half of this equation?

The truth is, when we talk about gender issues we are often prompted to think about women’s issues. We tend to believe that men…to continue reading please subscribe now

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