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2017 in Review: Harvey Cossell

We Are Social's head of strategy discusses why 2017 has been the year for Influencer Marketing, the role that social media plays in society & the emergence of new potentially ad-friendly platforms.

What’s been the biggest talking point in social media marketing in 2017?

Influencer marketing has been on the agenda for a while, but this year it’s taken a firm grip on the industry and it’s not letting go. It’s now considered an essential part of a brand’s marketing strategy, rather than an add-on to a social campaign, as it has been in previous years. But this doesn’t mean everyone is now doing it well; most brands…to continue reading please subscribe now

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