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Why Casting Directors Play A Starring Role

Ahead of the CDA's inaugural awards, casting directors Andrea Clark & Amanda Tabak discuss the art of casting.

With the Casting Directors Association set to host its inaugural awards on 17 March, casting directors Andrea Clark and Amanda Tabak discuss the art of finding the perfect talent for a commercial and why it's time to recognise the importance of the casting director.  

What makes a great cast? From Lynda Bellingham as the Oxo 'mum' and the Lilt ladies, to the 118 duo [below] and the Nescafé couple, the most enduring ads feature strong characters…to continue reading please subscribe now

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