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Tim Cumming

Tim Cumming

Contributor

27th Sep 2022 Insight
The power of mentorships: coupling up for creativity

The power of mentorships: coupling up for creativity

New talent needs to be given every opportunity to thrive and succeed and one way of ensuring that is through mentorship schemes. Tim Cumming talks to mentors and mentees about learning their craft, absorbing inspiration and unleashing their talent.

31st Aug 2022 Talent
The Way I See It: Laurent Simon

The Way I See It: Laurent Simon

Currently the CCO of VMLY&R, Laurent Simon’s track record encompasses co-creating the first major John Lewis Christmas blockbuster, The Bear & The Hare, upholding the excellence of BBC2’s idents while helming the ship for BBC Creative, and bagging the Cannes Lion Effectiveness Grand Prix for Adam & Eve. He tells Tim Cumming about military strategies, the 'happiness hit' that awards bring and the value of diversity.

5th Aug 2022 Insight
Advertising’s got talent

Advertising’s got talent

Tim Cumming talks to a range of producers and curators about the new routes that up-and-coming directorial talent are now taking into the industry.

7th Jul 2022 Insight
The Unmentionables

The Unmentionables

Taboos can be the source of stories, and the reason why they can’t be told. Tim Cumming talks to a range of creatives about the power and pitfalls of taboos, and how to crack them.

31st May 2022 Talent
The Young Arrows: their aim is true

The Young Arrows: their aim is true

Launching this year, The Young Arrows puts the focus on the up-and-coming talent who are sure to change advertising in ways we haven’t even imagined. The Arrows' Co-Chairwomen, Clare Donald and Jani Guest, tell Tim Cumming about what we can expect.

19th Apr 2022 Talent
Ruganzu ‘Riggs' Howard: On the comedy frontline

Ruganzu ‘Riggs' Howard: On the comedy frontline

Ruganzu ‘Rigg’s Howard is busy honing his comedy chops after teaming up with Epoch Films and fellow director Matthew Swanson, both of whom talk to Tim Cumming about the practice and politics of comedy.

25th Mar 2022 Insight
The wings of a Dove; how a brand tackled toxic beauty

The wings of a Dove; how a brand tackled toxic beauty

In a time when authenticity is more important than ever, Tim Cumming talks to the guiding lights behind Dove, the 'actionist' beauty brand whose Campaign for Real Beauty and Self Esteem programme has tackled the more toxic tactics of beauty advertising, reaching millions of women and girls along the way.

2nd Mar 2022 Talent
Angelo Cerisara takes a leap forward

Angelo Cerisara takes a leap forward

The winner of the shots Awards EMEA New Director of the Year 2021, Angelo Cerisara talks to Tim Cumming about how a teen obsession with parkour led to a career behind the camera as a fast-rising star.

12th Jan 2022 Insight
Extended Play

Extended Play

The long-form visual album has a rich history, from the Beatles through to Beyoncé and beyond, into specially curated performance films for lockdown and bespoke live visuals – and a future that looks set to outlast the album itself, writes Tim Cumming

27th Oct 2021 Talent
Mohammad Gorjestani; evening up the odds

Mohammad Gorjestani; evening up the odds

Working out of his own Even/Odd creative studio and production company, Iranian-American director Mohammad Gorjestani uses politics as a fuel for his work and vision, but, Tim Cumming finds out, he doubts if all the present talk of diversity across the industry runs more than skin deep.

22nd Sep 2021 Talent
Studio Birthplace: Delivering us from a plastic planet

Studio Birthplace: Delivering us from a plastic planet

Mixing high-end digital and arresting live-action into their cauldron of creativity, Sil van der Woerd and Jorik Dozy, aka Studio Birthplace, tell Tim Cumming about working on behalf of Mother Earth, and burying Boris Johnson in plastic.

15th Sep 2021 Insight
A climate in crisis: We can’t go on like this

A climate in crisis: We can’t go on like this

How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry.

Tim Cumming

Tim Cumming
Contributor