theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus
Log in
Logged in
Search the archives
Rob Meldrum

Rob Meldrum

26th Oct 2023 Insight
A sporting chance: how brands can play a credible part in sport's big moments

A sporting chance: how brands can play a credible part in sport's big moments

As the Rugby World Cup has shown, sport draws a lot of eyeballs but, as Rob Meldrum, Head of Creative Futures at EssenceMediacomX explains, in-game advertising or pitch-side hoardings are no longer the only way to score attention.

Rob Meldrum

Rob Meldrum