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Marta Swannie

Marta Swannie

26th Aug 2020 Insight
Fever Twitch: Speaking the local-global language of eSports

Fever Twitch: Speaking the local-global language of eSports

With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.

Marta Swannie

Marta Swannie