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Maren Seitz

Maren Seitz

29th Jul 2022 Insight
How to add purpose and break taboos

How to add purpose and break taboos

Can every brand reap benefits from jumping on the purpose-led bandwagon and promoting their products as sustainable, social, or particularly zeitgeisty? Here, Maren Seitz, Senior Director of analytics solutions provider Analytic Partners, shares her thoughts on the effectiveness of purpose-driven marketing campaigns and the potential pitfalls brands need to look out for.

Maren Seitz

Maren Seitz