During much of 2020 Hugh Todd, freelance creative director, writer and podcaster, felt helpless as job opportunities dried up and face-to-face meetings were curtailed. But he - and many other freelancers - found that the struggle to find work was alleviated after turning to a sometimes maligned social media platform and the chance to show off their creative wares.
With the world confined to the indoors and the streets desolate, what chance does out of home advertising have? Creative director and OOH podcaster Hugh Todd examines the medium’s current challenges– and recent victories – in the time of coronavirus.
Hugh Todd, creative director on the new Truth Project campaign, has his say on why shooting in-camera won out over persevering with post.
Creative director Hugh Todd examines why losing your job could be the best thing for your career… and your life.
Hugh Todd, CD at VCCP London, breaks down the barriers of office culture and learns to love open-plan working.