COPA90: Giving the Beautiful Game a media makeover
Since its inception in 2012 COPA90 has put itself at the heart of football, creating a new way for fans to interact with teams and players, and championing inclusivity over animosity. David Knight examines the company's impact on the sport's coverage and why brands are so keen to be on their team.
Kim Gehrig: Cutting edge creativity
It might surprise the online trolls but the director of Gillette’s controversial We Believe ad started her career bigging up the boys, helming music videos for the likes of Primal Scream & Gomez. But from the moment she shot her first ad she’s been making work that challenges, questions and empowers. Though she still knows how to have fun doing it.
The agent provocateur of animation
Smashing out animated promos for the likes of Radiohead, Run The Jewels, The Killers and many more, Chris Hopewell's punk rock approach has shaken up the world of stop-motion and given it a Mohican to boot. David Knight meets the Black Dog Films director.
Mike Maguire takes a bite out of comedy
Former creative and previously one half of a successful directing duo, Mike Maguire is now a high-flying directorial king of comedy in his own right. Here he talks about his work, inspirations and why he owes everything in his life to advertising.
Breaking comedic boundaries with Hamish Rothwell
The New Zealand director discusses how his idiosyncrasies have helped propel his career, and why challenging expectations is key.
It's all go for Damian Kulash
OK Go frontman, Damian Kulash Jr, talks to David Knight about putting practical considerations aside in favour of the alchemical while also ‘building a structure’ so a little thing like impending fatherhood doesn’t encroach on his happiness.
Hiro Murai Steps From the Shadows into the Spotlight
Currently breaking the internet with his new promo for Childish Gambino's This Is America, we take a look back at director Hiro Murai's rise from viral video-maker to music video auteur.
Take an Adrenaline-Fuelled Acid Trip with BRTHR
shots delves into the neon-hued world of directing duo Alex Lee and Kyle Wightman: hallucinatory promos that hover somewhere between dreams and nightmares.
Dubai Lynx's Sandrine Huijgen on Creative Brand Collaborations
Co-founder of Cloudfactory, Sandrine Huijgen believes in close, early collaboration between brand and creative, which she thinks spells success especially if craft folk are involved from the get go.
Anna Carpen Comes Out Fighting
When Anna Carpen was made ECD of 18 Feet & Rising in 2015 she was, aged 30, the youngest ECD in London. Here she looks back at "amazing highs, and amazing lows".
Kibwe Tavares: Modern Fairytale Maker
We follow the south London director from his amateur animator days to his current role as a CGI-savvy storyteller.
Rosie Bardales; Breaking Norms & Glass Ceilings
Designer by blood, Texan by birth, global citizen by experience, Rosie Bardales, CCO, BETC London, talks to shots.
