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Colin Kennedy

Colin Kennedy

27th Apr 2021 Insight
And the Oscar for awards obsession goes to… the advertising industry

And the Oscar for awards obsession goes to… the advertising industry

Colin Kennedy, CEO of RedwoodBBDO and former Editor of Empire magazine, examines the disparity between the importance actors and creatives put on awards, and explains why being audience-first is a useful corrective force for advertising agencies.

Colin Kennedy

Colin Kennedy