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Amy Kean

Amy Kean

Culture Editor

12th Jan 2021 Insight
Six totally realistic marketing predictions for 2021

Six totally realistic marketing predictions for 2021

From drunk shopping and sponsored souls to the rise of 'menimism' and the advent of 'out out of home' advertising, Culture Editor Amy Kean cracks open her fortune cookies to see where the industry in 2021 is most definitely headed.

21st Dec 2020 Insight
Selling 2021; young creatives rise to next year's biggest challenge

Selling 2021; young creatives rise to next year's biggest challenge

After the year we've just had, you'd be forgiven for not being too excited for the one that's around the corner. We challenged a cavalcade of young creatives to inspire and excite us for the year ahead, with some brilliantly unusual results.

1st Dec 2020 Insight
How not to... hate your brain

How not to... hate your brain

In this edition of our new video series, How not to..., Amy Kean chats to Amelia-Eve Warden, the "award-winning and bullshit-smashing entrepreneur", about mental health, toxic work cultures and the crushing banality of 'head-clutcher' pictures.

26th Nov 2020 Insight
The Imposter Virus, and why hurt people hurt people

The Imposter Virus, and why hurt people hurt people

If you've ever felt under-qualified, over-promoted or out of your depth, says Amy Kean, it's not you, it's them: the bullies and belittlers whose own pain compels them to spread torment like a virus. From a 15th century misogynist to an experience much closer to home, Kean examines how Imposter Syndrome isn't something you have, it's something you're given.

18th Nov 2020 Insight
The ad world’s unproductive obsession with TikTok

The ad world’s unproductive obsession with TikTok

This month, in Amy Kean's ongoing series about culture within advertising, she examines the industry's obsession with - but lack of understanding about - TikTok. “It’s like Reddit or Mumsnet, but with fewer nazis and mums,” says one junior creative who thinks agencies are missing a social media trick.

29th Oct 2020 Insight
Tomorrow's creatives: How has the pandemic affected the industry's next generation?

Tomorrow's creatives: How has the pandemic affected the industry's next generation?

This new series sees our Culture Editor, Amy Kean, talk to younger members of the industry about a range of topics. In her inaugural piece she asks junior creatives how the events of 2020 have affected them, if working from home has been a boon, and whether the industry is doing enough to support them.

21st Oct 2020 Insight
How not to... be a terrible person on social media

How not to... be a terrible person on social media

In the first of an ongoing, monthly series about various aspects of culture and their impact on advertising, shots' Culture Editor Amy Kean talks to comedian Sooz Kempner about how to conduct yourself on social media and avoid being a Reply Guy, or worse...

1st Oct 2020 Insight
Social media is breaking us; why we need something radical to save ourselves

Social media is breaking us; why we need something radical to save ourselves

Social media; enabler of free speech and global communication tool, but also harbinger of 'Reply Guys', spiralling depression, increasing suicide rates and 'angry, racist, sexist, red-faced Tommy Robinson fanboys'. Is it time social media was blocked?

27th Aug 2020 Insight
Give me some f*cking credit; should petty creative thieves be punished?

Give me some f*cking credit; should petty creative thieves be punished?

When does inspiration become outright theft? Why do some people think it's ok to spin your idea as their own? This month Amy Kean examines advertising's fine line between inspiration and appropriation.

14th Jul 2020 Insight
Stay classy! Why we need to unpack adland’s beef with common people

Stay classy! Why we need to unpack adland’s beef with common people

The power of voice has been a hot topic in advertising circles of late. But, in Amy Kean's latest column, there're no Alexas or Cortanas involved, just old fashioned class bias, the deification of gravitas, and a plea to listen without prejudice.

4th Jun 2020 Insight
Feeling depressed? Have a bagel (and other weak attempts at creating company culture)

Feeling depressed? Have a bagel (and other weak attempts at creating company culture)

Free snacks and unlimited coffee does not a happy organisation make. Having seen first hand the toxic nature of some companies' so-called culture, and the debilitating effects of shameful contracts, Amy Kean states that the industry needs to be far more accountable for the mental well-being of its employees.

16th Apr 2020 Insight
Liars & lipstick pigs: why lockdown has revealed an urgent need for media revolution

Liars & lipstick pigs: why lockdown has revealed an urgent need for media revolution

From brands' attempts to 'premiumise' products to Facebook's fabrication of its origin, the truth is harder to divine than ever. Trust in the system - and especially in the media - is eroding at an alarming pace so, argues Amy Kean, now more than ever, we need to prioritise integrity over tradition.

Amy Kean

Amy Kean
Culture Editor

Open For Entries – Deadline 12 February 2021
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