The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Young Sherlock's opening evidence
A new opening title sequence for Prime Video's Young Sherlock is a beautifully realised and energetic journey through Sherlock's adventures.
The sound of loss
This new film examines the addictive nature of poker machines and looks to rectify an element of them which fuels that addiction.
Mr Motivator puts child poverty to bed
Leo UK’s impactful, spoken-word-led pro-bono film marks the launch of the TV personality’s charity tackling bed poverty.
ZIJkant shows that crime does pay
Women get locked up on purpose in Lionel Goldstein’s hilarious spot for Equal Pay Day, highlighting the one place where the gender pay gap doesn’t exist: prison.
Liquid assets: Supermarkets’ hidden water drain
Water Witness, an organisation tackling the global water crisis, has launched a new campaign highlighting the unfair use of water in UK brands and products.
D+Y find their rhythm
Caviar duo David Vu and Yasmin Hero’s directorial debut, Aka To Shiro, is a surreal and stylised dance film exploring identity and self-confidence.
ON Negocios upgrades some prehistoric internet
The Chrome dinosaur springs to terrifying life in this funny spot from agency Lemon and director Manzanon.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
VISA goes out on a lamb
Marcel creates a smartly silly campaign for the payments company in which AI images are used to show people how easily tricked they can be.
McDonald’s brings NHL stars to the table
Hockey legends Auston Matthews and Conor McDavid hit the ice as miniature figurines in a dynamic spot animated by Freefolk for the fast-food brand.
IKEA’s home truths
This heartwarming spot for the homeware brand depicts the comfort of returning to one's dwelling after a busy day and a vexing journey.
Department for Infrastructure drives impact
A shocking campaign created by Ardmore Group highlights the devastating and avoidable consequences of speeding.
Stout support: Guinness raises a glass to global fandom
This exuberant campaign marks the beer brand’s partnership with Premier League football by celebrating fans and matchday rituals that travel across time zones.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Vivo’s in deep water
A man drowns in his notifications in an impressively crafted spot directed by Pedro Becker for the Brazilian mobile phone company.
BBDO faces the human cost of WWI
In an impactful initiative for Musée de la Grande Guerre, real portraits of soldiers are damaged to convey the lasting psychological effects of serving in the First World War.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
La Pac packs a lot of DIY into Brico Dépôt
In a rousing call to home-improvers - Come On, Let's Get To Work - AUSTRALIE agency and director Scott Lyon fly us through some big, small, and altogether messy jobs.
Mekanism gets to the bottom of it
Pumpkins, peaches and bundt cakes serve as cheekily suggestive reminders to attend routine colonoscopies in a playfully provocative short film.
Arsenal corners the market
Marc Sidelsky directs a star-studded promo for The Arsenal; its new digital home for Gooners everywhere.
Nick Ball gives us more mis-Uber-standings
The breadth of offerings available through Uber Eats is shown through the things they don't provide in this witty campaign from Special Group.
EVAW flips the script on male violence
British actor Rhianne Baretto delivers a powerful performance for the feminist organisation collective, reinforcing the message that women's safety is everyone’s problem.