The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Oath.vote shows that the pencil is mightier than the bullet
Ahead of the 2026 US midterm elections, Whitehouse Post's strikingly simple film for political fundraising platform Oath.vote makes a pointed case for the power of voting.
Tanks, Traitors and tractors with James Blunt
The singer’s video for his latest track Circles counterpoints the melancholic song with playful scenes of him riding atop a miniature farm vehicle.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
Ffern reaches for the moon
Actress Havana Rose Liu searches the night sky in the perfume brand’s gorgeous, hand-crafted autumn campaign directed by Julia Jackman.
Andrea Arnold and DC3's youth club lexicon
This multimedia campaign for JD Sports and BBC Children in Need features a new dictionary and rap video helmed by the Oscar-winning director.
Firefox takes a trip down meme-ory lane
The internet's early viral stars are dragged out of the digital attic in this charming plea from We Believers and Sunny Sixteen.
Advertising Week Latam’s battle of the brief
A team of agency creatives fight to find the best idea in an action-packed film for the Latin American ad event.
SickKids fights for every future
An emotive film from the Hospital for Sick Children uses IV lines as a powerful visual metaphor for the potential futures lost when a child’s life is at risk.
What the Dickens? Walmart, The Muppets and Walton Goggins team up for another Christmas Carol
The actor fills Michael Caine's Scrooge-shaped shoes in the first of this festive series from the brand and Radical Media's Randall Einhorn.
A$AP Rocky is such a fun ghi
The most excellent multi-hyphenate rapper serves up a gorgeously trippy mushroom-based video for the track Shroom Clouds.
The Danish Gambling Authority raises the stakes
Agency Forte Advice turns a child's bedroom into a casino to show parents how their kids could be exposed to gambling through video games.
Little men, big issues
Swedish-American director Louise Wachtmeister has released a powerful film provoking questions about how children are affected by negative interpretations of masculinity.
LISA's pulpy audition tape
The music video for the star's new track, Tarantino, sees her make a plea to her favourite director in a suitably violent style.
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John Stamos looks for a Pantene hair extension
The Full House actor flaunts his full head of hair in a bid to become the brand's Ultimate Ambassador in this funny, mockumentary-style film from Grey and Dan Opsal.
VCCP's killing it for Halloween
To celebrate Halloween, VCCP in the US took inspiration from advertising itself, creating a game that says 'Kill or be killed'.
Danny and Jamie chat breaking ads, industry news and go head-to-head on a topical showdown.
The shots Podcast: Top 5 Scariest Ads
It’s spooky season, so Co-Editors Danny Edwards and Jamie Madge explore advertising’s haunted house for a top five scary spot face-off.
The shots Podcast: Best use of claymation
The face-off gets crafty in tribute to World Play-Doh Day, as Co-Editors Danny Edwards and Jamie Madge choose their top five clay-animated ads and pop promos.
The shots Podcast: Best football ads... ever
With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
The shots Podcast: Best Cannes Lions Grand Prix... ever
The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The shots Podcast: The best of the British Arrows
In episode two of the shots Podcast Co-Editors Danny Edwards and Jamie Madge reveal their top five favourites ads from fifty years of the British Arrows.
The shots Podcast: Super Bowl Face-off 2026
Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game in the first shots podcast.
Asian Paints dances to the colours of Diwali
Ogilvy’s infectiously fun campaign for the Indian paint company blends practical sets and uplifting choreography to capture the buzz of Diwali preparations.
ExxonMobil adds fuel to the fire
Narrated by Woody Harrelson, Yellow Dot Studios’ sharply satirical film highlights the fossil fuel giant’s connection to the devastation caused by El Nino.
Georgia Hudson's full impact spot for Department for Transport
The Park Pictures director's spot through AMV BBDO offers a chilling snapshot of the potential consequences of a poor decision.
Cpl’s architectural adventures
The recruitment and business solutions company releases a new film that brings a new dimension to the idea of an office move.
Nike x Corteiz think outside the shoebox
A star-studded cast brainstorms innovative ways to advertise Nike x Corteiz’s R419 sneaker in this witty, fast-paced spot directed by Uncanny.