The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
IHI Therapy's journey to self expression
BOL director Tom Prez helms a thoughtful, animated reflection on identity, mental health, and finding the courage to live openly.
YouSee’s latest is infectiously fun
A joyful chain reaction unfolds in Torben Kjelstrup’s cheeky and upbeat campaign from the Danish telecom and streaming provider.
Gucci and Glazer’s runway rebels
Director Jonathan Glazer crafts a surreal film for the fashion house featuring some interesting off-catwalk chaos.
Jacob Rodier's new promo for Evenson is fire
The director's poigniant oner for new track Trading Places sees the artist perform his confessional lyrics in front of a burning stage.
Taika Waititi gives Vue a genre conga
The cinema chain's new brand film from Hijinks gives body to the films that live with you.
Bradesco notates all the write moves
The Brazilian financial institution launches ‘Dancebook Brasil’ a pioneering project that creates an unprecedented record of the country’s dances.
Jesse James McElroy's hirsute Hydra
In a witty spot from Marcel for non-alcoholic beer Tourtel Twist, a triple-headed fella struggles with indecisiveness.
Fridge Raiders’ cold front
This comic campaign for the snack brand follows two explorers who find it’s snow joke when they lose essentials – including trousers – while heading for the Pole.
PAOK’s ode to gods of the game
A bold and passionate short film directed by Thanos Mitsios captures a century of history, people and culture at the heart of the Greek professional football club.
Storm Warning: Gener8ion’s scary school daze
The multidisciplinary project led by musician Surkin and director Romain Gavras launches a blistering promo for the track Storm that depicts macho antics at an elite all-boys school.
Apple wants you to watch your health
Björn Rühmann directs a humerously pointed spot in which a young woman is beset by unsolicited advice about her wellness.
War Child’s lens on lives in conflict
Alongside Help(2), the fundraising album for the children’s charity, Jonathan Glazer and Academy Films have created the 'For Children, by Children' project, which includes this heartbreaking Olivia Rodrigo promo.
Tesco’s big fruity giant
A caring creature made from fresh produce is the star of the UK supermarket’s latest campaign marking the expansion of its Free Fruit & Veg for Schools programme.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Spike Lee gets down to business for Arsenal FC x Airwallex
Arsenal fans dive deep into football financials in the director’s star-studded spot, featuring Thierry Henry, Martin Keown, Rachel Yankey and Aaron Pierre.
Made By Dyslexia reframes a diagnosis
Visionaries from the worlds of film, art, sport and science help a young girl discover the benefits of having dyslexia in a beautifully animated short film from the global charity.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
WMP gets animated about beating mosquitos
Flow creative releases a beautifully crafted and emotive animated film the World Mosquito Program highlighting the groundbreaking Wolbachia Method.
Bleating around the bush
This droll film for the flower delivery service Fleurop features a man who tries various methods of apologising to his girlfriend, including shaving sorry into a sheep.
O Boticário's emotional journey
An affecting campaign film from the perfume company uses the metaphor of a departing train to show how a mother and son's relationship evolves over time.
Vaseline’s tough love
In a touching spot directed by Savanah Leaf, the skincare brand celebrates an everyday act of love passed down through generations.
You’re never alone with a cone
The ice cream brand Extrême's new campaign features a curious character who manifests in unexpected places to tempt folk with his creamy confection.