The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
NFL tight ends go prostrate for prostates
Fallon and Prettybird's Eric Wareheim's charming Super Bowl spot for Novartis shows how players can relax when considering a prostate exam.
Tune in to the mind’s eye
This profound campaign for BBC Radio 4 cleverly illustrates how listening can expand one’s comprehension, enabling you to ‘see’ the world in different ways.
Crocs breaks the mould
Shop mannequins come to life on the streets of São Paulo in Flower Shop's brilliantly crafted and thoughtfully choreographed film for the footwear brand.
Ramp features the life of Brians
The financial operations platform returns with a multitude of The Office’s Brian Baumgartner, reprising his role as the world’s most famous accountant.
Spike Jonze, Ben Stiller and Benson Boone flip on the Super Bowl for Instacart
Hinging very loosely on the idea that you can choose your own bananas with the delivery service, this violently hilarious film eschews the Big Game's normal glitz and glamour for uniquely Jonzian chaos.
FIGS’ candid Olympic comeback
Skiing legend Lindsey Vonn spotlights the medical team at the heart of her recovery from a life-changing knee injury in an upbeat film for the healthcare apparel brand.
Let off steam with a Big Towel
The mobile wood-fired sauna brand releases a surreally sweaty campaign that answers a philosophical query with a surprise twist.
Mozilla's freaky statement
Created as a manifesto surrounding the technology company’s annual report, this deliberately chilling campaign from anonymous collective Basement Freaks asks us to question who controls our digital future.
ALS sufferers give pain the finger
Genuine people living with the condition, also known as Lou Gehrig's disease, show impactful defiance in Fred & Farid Paris’ powerful campaign for ARSLA.
The Nordic Leisure Travel Group tackles hometime denial
A series of holidaymakers are reluctant to leave paradise in this entertainingly silly set of spots from Bacon director Øyvind Holtmon.
Samsung's golden Olympics
Le Pub and Stink's Eliot Rausch's uplifting campaign for the Milano-Cortina Olympic and Paralympic Games 2026 shows how teamwork gets the job done.
Kendall Jenner's an odds on favourite for Fanatics Sportsbook
Kendall Jenner stars in this Super Bowl spot for the online betting company as she leans into her persona as basketball's femme fatale.
Andy Samberg makes a meal out of Neil Diamond
For Hellmann’s Super Bowl presence, the Lonely Islander takes on the persona of Meal Diamond and bangs out his biggest hit, Sweet Sandwich Time, in a spot from VML and Tom Kuntz.
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Sir Mo Farah helps the nation stay afloat
The Olympic legend spotlights the importance of hydration on wellbeing in an impactful collaboration with bottled water brand Buxton and mental health charity, Mind.
Volvo says power to the pioneers
In a witty and charming campaign, the vehicle brand pays tribute the early adopters of electric cars and the sacrifices that they made.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
John Krasinski bonds with his new Hyundai
The likeable actor takes John Hoogenakker for an action-movie-esque spin in this fun film from INNOCEAN USA and Sebastian Strasser.
Yīn Yīn finds its Yang
A neurotic protagonist searches for answers in Sharif Abdel Mawla’s surreal promo for the Dutch band’s track In Search of Yang.
Harry Styles' hotel scuffle
Aube Perrie directs the star in a choreographed clash of dance and dust-ups.
NOMINT's trailer for the BBC's Winter Olympics coverage is fire
Director Yannis Konstantinidis cements his reputation of master of the elements in this explosive film that combines stop-motion and combustion.
The City of Helsinki wants Pammie to Finnish what she started
In a humorous film from agency United Imaginations, actor Janne Hyytiäinen and pals invite Pamela Anderson back to her motherland.