shots Contenders
View allChevy Silverado: 2012
Agency: Goodby Silverstein & Partners
SUPER BOWL XLVI: When the apocalypse comes only two things will survive... the Chevy Silverado and Twinkies.
Old Spice: Bounce
Agency: Wieden+Kennedy
Two products, one commercial - it's a face off between Bounce and Old Spice as Terry Crews gatecrashes this spot.
dEUS: Ghost
Jesus gets cross in this new promo, helmed by Pulse's Saman Keshavarz, and he may well have just lost his religion.
Kia: A Dream Car. For Real Life.
Agency: David & Goliath
SUPER BOWL XLVI: We wish this sandman would visit us, as Noam Murro directs the ultimate dream.
Pepsi Max: Checkout
Agency: TBWA\Chiat\Day New York
SUPER BOWL XLVI: Pepsi Max gives Coke Zero some friendly banter in this Joe Pytka-directed spot.
Foot Locker: Snow Dunk
Agency: BBDO New York
If you had a cold cummute to work this morning take some inspiration from these guys who laugh in the face of snow.
Toyota Camry: It's Reinvented
Agency: Saatchi & Saatchi Los Angeles
SUPER BOWL XLVI: Toyota go back to the drawing board and reinvent everything from babies to sofas.
Axe Anarchy: The Chain
Agency: Bartle Bogle Hegarty (BBH)
Reminiscent of a classic disaster movie Tom Kuntz's spot shows the devastating results of a new kind of Axe Effect.
VW: The Dog Strikes Back
Agency: Deutsch LA Inc
SUPER BOWL XLVI: Here it is, the one you've all been waiting for - the follow up to last year's VW game day spot.
News
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Face to Face with... Joe Baratelli
RPA’s EVP/ECD talks about Ferris Bueller, Super Bowl spots and what he'd get up to on his own ultimate 'day off'.
Young and Gifted for Chevy at the Super Bowl
UK agency, MOFILM, announces young director Zach Borst’s commercial as the winner of its Super Bowl brand contest.
The Gunn Report Most Awarded 2011
Report releases annual findings with W+K Amsterdam stealing the show for the Most Awarded Agency and Commercial.
News in Brief 01 Feb 2012
Latest news round-up from Cannes Lions and the Young Lions, BSUR, Apollo Studios and COPA.
Face to Face with... Ajaz Ahmed
As AKQA announce the opening of a Paris office, chairman & founder Ajaz Ahmed gives the lowdown on the reasons why.
Face to Face with... AB/CD/CD
Partizan’s directing trio talk about their obsession with doors, sketchy ideas and not working with Lilly Allen.
Jones Does it the Wembley Way with Dare
National stadium launches interactive film with the Hollywood hard man to promote customised stones for fans.
Coke’s Super Furry Animals
The bears are back in a live, interactive Super Bowl campaign that will see them react in real-time to the game.
Bites from the Big Apple
With the playoffs settled, the countdown is on to America’s biggest football - and advertising - event.
Special Reports View all
City Branding: Overview
Laura Swinton examines the art of pinning down and selling the mercurial metropolis.
Special Reports View all
D&AD: Getting New Blood Flowing
Alice Schofield descibes how being picked as D&AD New Blood helped her move from education to industry
Profiles View all
New Director: Nandita Jain
New director Nandita Jain discusses her award-winning animated short, the Storyteller.
Special Reports View all
D&AD: Making it into the good book
Matthew Bull, ECD of The Bull-White House NYC.
Special Reports View all
D&AD: At the Sharp End
In the run up to the awards 5oth birthday next year, D&AD top dogs take us on a trip down the black and yellow road
Special Reports View all
shots Awards 2011: Audience Award Winner
Though Becky Martin is on familiar terms with success, the brilliant Xbox Out Dance Kylie was her first commercial.
Heineken helps you recreate The Date
GSP and Chevy go interactive for the Super Bowl