shots Contenders
View allFirst Direct: Unexpected Bank
Agency: JWT London
First Direct breaks the banking mould in this quirky, fun spot from Outsider directors Dom & Nic.
Raffertie: Build Me Up
Somesuch director Vince Haycock introduces the Mays brothers in his real-life promo for London producer Raffertie.
Discodeine: Aydin
For Discodeine's new single, Aydin, Parisian directing collective Pleix made a bizarre, tripped-out music video.
DirecTV: Road Trip
Agency: Grey New York
A Fire-breathing dragon, WWII battle and an alien spaceship all in one spot? MJZ's Rupert Sanders directs.
Lune: Leave The World Behind
Stink's Adam Berg gives the Swedish House Mafia a few ideas for alternative lifestyles post break-up.
Vodafone: Lake
Agency: Grey London
No, your phone is not ringing. Academy Films' Frédéric Planchon helps us drift away in this dreamy web film.
AXE: Surgeon
Agency: Bartle Bogle Hegarty (BBH)
Hold the defibrillator while I fix my hair! Harold Einstein has shot this funny spot in a new campaign for AXE.
The British Army: Step Up
Agency: JWT London
Attention! Simon Ratigan wants you to step up and watch his new army ad, which employs unique filming techniques.
Channel 4: Arthur
Agency: 4Creative
Meet the Galápagos tortoise fronting a new series of documentaries as part of Channel 4's mating season this June.
News
View allBacon de Czar Launches on a Boat in Berlin
New digital venture launches with unique workshop on the river Spree for Bacon, Czar and Henry de Czar employees.
adidas Predicts all for this
The Corner London launches unique integrated predictor campaign for tomorrow’s Champions League Final at Wembley.
Dispatches from Dreamland: Framestore's Effect
Alex Gibney’s latest documentary releases in the US today and here Simon Wakelin gets the scoop on the effects job.
Special Reports View all
Charity Advertising: Making an Appeal
How shock tactics and bitter truths can win over hearts, minds and cash for the charity sector, by Isobel Roberts.
Special Reports View all
Mobile Advertising: Have Cell, Will Sell
With over a billion smartphone users how can marketers engage consumers without invading personal devices?
Special Reports View all
Gamification: Real-Life Gamification
Molly Kittle, VP of digital strategy at Bunchball, shares her thoughts on the future of gamification.
Profiles View all
The Source: Thierry Albert
W+K Amsterdam creative director and member of the Surrender Monkeys, Albert tells us what makes him tick.
Profiles View all
Vaughan Arnell: The Way I See It
Vaughan Arnell's amazing trajectory from being kicked about at school to inspiring Becks to fall in love with Posh.
Profiles View all
Ad Icon: Bryan Buckley
Hungry Man's Super Bowl top cat talks to Tim Cumming about the big sell and why he's with the brand.









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