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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

Short film tells a comedic love story entirely through fake ads
18th Apr

Shortfilmtellsacomediclovestoryentirelythroughfakeads

Director Ben Callner brilliantly reimagines the classic boy-meets-girl story as a series of spots for ice-cream, pet food, mobile networks and more.

WaterWipes tells the truth about parenthood
16th Apr

WaterWipestellsthetruthaboutparenthood

We talk to agency The Brooklyn Brothers and Pulse Films’ director Lucy Cohen about the beautiful campaign that captures the warts-and-all experience of newborn life in #ThisIsParenthood

15th Apr
Winter Is Humming - Mat Whitecross talks Game Of Thrones musical

Winter Is Humming - Mat Whitecross talks Game Of Thrones musical

As the final season hits the screens, we take a look back at when Coldplay and the GoT cast teamed up to make a musical for Red Nose Day.

15th Apr
Game of Thrones director talks The Red Wedding

Game of Thrones director talks The Red Wedding

Ahead of the final season of Game of Thrones, which starts in the UK tonight, we repost an interview with David Nutter (who directs three episodes of Season 8), who discusses the Golden Age of TV and the tensions around shooting the infamous Red Wedding.

15th Apr
giffgaff & Rowson on voting with your feet and the power of choice

giffgaff & Rowson on voting with your feet and the power of choice

As the mobile network releases its surreal ode to democracy, shots caught up with Blink director Fred Rowson and the giffgaff team to hear more about talking iguanas and alternative worlds.

8th Apr
How The Corner pulled off an epic mission for Enterprise

How The Corner pulled off an epic mission for Enterprise

From skydiving to stunt co-ordinators and sarnies which failed to impress Gerard Butler, creative directors Tom Prendergast and Joe Stamp take us behind the scenes on their new campaign.

4th Apr
Argos puts a fashionable foot forward in new Traktor-directed spot

Argos puts a fashionable foot forward in new Traktor-directed spot

The team behind this highly fashionable new Argos spot explain how they brought it to life.

28th Mar
Walking on the wild side with the Wind in the Willows team

Walking on the wild side with the Wind in the Willows team

As Badger and co return in a new Wildlife Trusts campaign, shots goes behind the scenes with Don't Panic and animation studio ROWDY.

Spotlight

With Game Of Thrones hitting our screens once again, we look back on chats with its makers.

25th Mar
New #knifefree campaign syncs real life story with clever craft

New #knifefree campaign syncs real life story with clever craft

A new film uses a true story to highlight the dangers and potential effects of knife crime before showing how one young man was motivated to turn his life around.

21st Mar
Converse spot is the perfect fit for Raterta's debut

Converse spot is the perfect fit for Raterta's debut

We caught up with the Pulse Films director to chat about his first commercial, an anthem to five intrepid London creators.

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19th Mar
Hardstaff and Heartfield on making a splash for Audi

Hardstaff and Heartfield on making a splash for Audi

How do you turn a car into a synchronised swimmer? We caught up with the Independent Films director and BBH London's CCO to find out more about their aquatic adventures in a custom-built pool.

18th Mar
Ninian Doff on teaching dogs to drive

Ninian Doff on teaching dogs to drive

The Pulse Films director talks us through the making of his Chemical Brothers music video, plus fills us in on the barnstorming premiere of his debut feature at SXSW.

15th Mar
Asics spec spot is a runaway success

Asics spec spot is a runaway success

On a shoestring budget, Eric Van Wyke has directed and edited this accomplished 90-second spot, which cuts between a humdrum desk job and the glorious freedom of running.

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