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How Fake Content Became a Failed Ad & a Real Film

Kristoffer Borgli's film takes inspiration from a crazy story about online videos, violence & a failed ad campaign.

Kristoffer Borgli's new film, DRIB, which premiered earlier this month at SXSW, is borne of failed advertising campaign which tried to use a YouTube-famous person named Amir Asgharnejad who gained notoriety after being filmed antagonising people before same those people proceed to beat the hell out of him. 

Amir Asgharnejad in one of his original online videos.

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