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shots Awards 2016 Winners: The Work

shots Awards 2016 Winners: The Work

All the work that won at last night's shots Awards ceremony in London is available to view here.

Last night [Wednesday November 9] saw a selection of the best campaign work launched by brands and advertisers, awarded for outstanding creativity and innovative execution over the past year.

Below is a list of the specific work that picked up prizes at the shots Awards 2016, held at The Brewery London, work which was initially nominated by the shots editorial team before going on to be judged by a professional panel of industry experts from the global advertising community.

Huge congratualtions to all of those who picked up awards at the event. 

 

To see the list of people and companies that won, click here.

 

Best Use of Animation in a Commercial

Gold: The Spanish Lottery Justino

Agency: Leo Burnett Madrid

Production: Passion Pictures

Director: againstallodds


Silver: Sainsbury's Mog's Christmas Calamity

Agency: AMV BBDO London

Production: Outsider London

Director: James Rouse

Post: Framestore London


Bronze: Sky Q Fluid Viewing

Agency: Brothers and Sisters London

Production: Biscuit London

Director: Johnny Green

Post: The Mill London

 

Branded Entertainment of the Year: One-Off Project

Gold: Netscout Lo and Behold; Reveries of a Connected World [trailer below]

Agency: Pereira & O'Dell New York

Production: Saville Productions LA

Director: Werner Herzog



Silver: OK Go Upside Down & Inside Out

Agency: TUTKOVBUDKOV Moscow

Production: Bob Industries LA

Directors: Trish Sie; Damian Kulash

 

Bronze: H&M Becoming Beckham

Agency: adan&eveDDB London

Production: Sonny London

Director: Fredrik Bond


Branded Entertainment of the Year: Series

Gold: momondo The DNA Journey

Agency: NoA/&Co Copenhagen

Production: Bacon Copenhagen

Director: Jeppe Ronde




Silver: Nike Women Margot vs. Lily

Agency: Wieden+Kennedy Portland

Production: RSA Films LA

Director: Tricia Brock


Bronze: GQ and Burberry The Night Before

Production: Rattling Stick London

Director: Sara Dunlop

 

Best Use of Sound Design in a Commercial

Gold: Channel 4 We're the Superhumans

Agency: 4Creative London

Production: Blink London

Director: Dougal Wilson

Sound Design: Factory London




Silver: The National Autistic Society Too Much Information

Agency: Don't Panic London

Production: Great Guns London

Director: Josh Trigg

Sound Design: Jungle Studios London


Bronze: Save The Children Still the Most Shocking Second a Day

Agency: Don't Panic Lodon

Production: Stink London

Director: Tom Green

Sound Design: Factory London


Best Use of Music in a Commercial                            Sponsored By:

Gold: Channel 4 We're the Superhumans

Agency: 4Creative London

Production: Blink London

Director: Dougal Wilson

Music: Leland Music London




Silver: adidas Originals Your Future Is Not My Future

Agency: Johannes Leonardo New York

Production: RSA London

Director: Terence Neale

Music: Squeak E Clean New York


Bronze: Google Android Monotone

Agency: Droga5 New York

Production: Reset Content New York

Director: Jonathan Glazer

Music: Soundtree London


Charity/PSA Campaign of the Year

Gold: Donate Life The World's Biggest Asshole

Agency: The Martin Agency Richmond

Production: Furlined LA

Director: Speck & Gordon



Silver: Save The Children Still the Most Shocking Second a Day

Agency: Don't Panic London

Production: Stinkfilm London

Director: Tom Green


Bronze: Care Dear Daddy

Agency: Schjaerven Oslo

Production: Tangrystan Prodcuctions Oslo

Director: Jakob Strom


TV Commercial of the Year (up to 60 seconds)

Gold: Doritos Ultrasound

Agency: Cummins & Partners Melbourne

Production: Mr Smith Melbourne

Director: Peter Carstairs



Silver: The Times and Sunday Times Heart of the Story

Agency: CHI & Partners London

Production: Rattling Stick London

Director: Ivan Bird

 

Bronze: Stella Artois Sebastian

Agency: Mother London

Production: Riff Raff Films London

Director: Francois Rousselet


Best Use of Outdoor: Billboards

Gold: Tate Britain 500 Years of Stories

Agency: Grey London




Silver: Obi & Co. Deutschland Gap Map

Agency: Jung von Matt Hamburg


Bronze: BMW Crying Billboard

Agency: Jung von Matt Hamburg

 

Best Use of Outdoor: Digital

Gold: Lockheed Martin Field Trip to Mars

Agency: McCann New York

Production: Framestore New York



Silver: HSBC A Living River

Agency: J. Walter Thompson London

Production: J. Walter Thompson London

Director: Jonathan Terry


Bronze: Morgan Stanley Digital Signage 

Agency: Bloomberg Marketing Studio New York

Production: Framestore London

Directors: Lutz Vogel; Robin Carlisle


Online Film of the Year: Up to Two Minutes

Gold: Save The Children Still the Most Shocking Second a Day

Agency: Don't Panic London

Production: Stink London

Director: Tom Green


 

Silver: Virgin Media 9.58 Seconds

Agency: BBH London

Production: Academy London

Director: Seb Edwards


Bronze: Pearl & Dean Tumbleweed Trainer

Agency: Brothers and Sisters London

Production: Pulse London 

Director: thirtytwo


Online Film of the Year: Over Two Minutes

Gold: Kenzo My Mutant Brain

Production: MJZ LA

Director: Spike Jonze



Silver: H&M Becoming Beckham

Agency: adam&eveDDB London

Production: Sonny London

Director: Fredrik Bond


Bronze: Nike The Switch

Agency: Wieden+Kennedy Portland

Production: Rattling Stick London

Director: Ringan Ledwidge


Experiential Campaign of the Year

Gold: Lockheed Martin Field Trip to Mars

Agency: McCann New York

Production: Framestore New York


 

Silver: Art Institute of Chicago/airbnb Van Gogh, The Bedroom

Agency: Leo Burnett Chicago

Production: Revenswood Studio Chicago


Bronze: Orangina The Upside Down Can

Agency: BETC Paris

Production: Lumini Paris


Interactive Campaign of the Year

Gold: Lockheed Martin Field Trip to Mars

Agency: McCann New York

Production: Framestore New York



Silver: GEICO Fast Forward: Hike

Agency: The Martin Agency Richmond

Production: Framestore New York

Director: Nick Ball


Bronze: Nike Football Pro Genius

Agency: AKQA London

Production: AKQA London


TV Commercial of the Year (over 60 seconds)

Gold: Channel 4 We're the Superhumans

Agency: 4Creative London

Production: Blink London

Director: Dougal Wilson


 

Silver: Under Armour Rule Yourself: Michael Phelps

Agency: Droga5 New York

Production: Epoch Films LA

Director: Martin de Thurah


Bronze: Proctor & Gamble Strong

Agency: Wieden+Kennedy Portland

Production: Rattling Stick LA

Director: Jeff Nichols

 

Integrated Campaign of the Year

Gold: Krylon The First Ever Pinterest Yard Sale

Agency: Deutsch New York

Production: Deutsch New York

Director: Harold Einstein



Silver: momondo The DNA Journey

Agency: NoA/&Co. Copenhagen

Production: Bacon Copenhagen

Director: Jeppe Ronde


Bronze: Temptations Catterbox

Agency: adam&eveDDB London

Production: Acne London

Director: Joakim Behrman


To see the people and companies that won, click here.

Click here to see the winners, shortlists and jury panels in full for the shots Awards 2016. 

 
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