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Fashion Goes Futuristic at Westfield

VR specialists Inition showcase new season trends through fashion avatars

Megamall chain Westfield is out to prove it's more than just a temple to consumerism with the launch of Future Fashion, a live experiential campaign allowing shoppers to experience the new season trends in a more abstract way.

Created by London-based production company and emerging technology specialists Inition (who were also behind Topshop's pioneering virtual reality show at London Fashion Week 2014), the installation features personal 'fashion avatars', VR and gesture-tracking technology alongside a series…to continue reading please subscribe now

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