Advertisement

News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Subscribers:
    Full access to shots.net including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on shots.net
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?

    Registered:

    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Coca-Cola: Abrazo del Alma (Soul Embrace)

DAVID and Coca-Cola recreate iconic football moment for die hard Argentine World Cup fan.

Created by agency DAVID and produced by Rebolucion, this emotionally-charged film sees an iconic moment in footballing history recreated as a resilient fan lives out a World Cup dream.

 

Victor Dell'Aquila lived a normal life until he reached the age of 12 when he lost both arms in a tragic accident. Del'Aquila's passion for the sport never wavered, hoewver, and when Argentina won the World Cup on 28 June 1978 and celebrations broke out…to continue reading please subscribe now

Creative connections

  • 4 Companies
  • 7 People