The News
Signings, industry moves, award show updates
and breaking campaigns.
Sportingbet’s Live Amplified proves scale is all in the execution
Robot director Craig Moore turns a single elevator set into an expansive world of heightened reality in Sportingbet’s latest campaign.
Kaiser Permanente is a better idea for health care
Droga5 and Riff Raff combine with The Sacred Egg for the debut of Kaiser Permanente's new brand platform.
Jeep x Marvel give us The Original Superheroes
Jeep x Marvel salute real captains of America in honour of America's 250th anniversary in a new spot from agency Highdive and RSA Films.
MSK and R/GA reframe Cancer survivorship
MSK and R/GA Reframe Cancer Survivorship in a new Campaign ahead of National Cancer Survivors Day.
The Kansas City Chiefs debut KC Wolf Jamz
Original animated music series from LOBO marks the Chiefs first entry into kids-focused YouTube content and brings voice to the club’s iconic mascot.
Louve is a Popstar
Louve confronts the female gaze economy in Popstar, directed by Julie Réali at HENRY.
Harbor signs Colourist Élodie Ichter
Harbor announce a creative partnership with the acclaimed Senior Colourist, marking her return to the studio.
shots Awards Asia Pacific 2026 reveals first wave of judges
With entries still open, and the second entry deadline approaching tomorrow, we reveal some of the names set to cast a critical eye.
We’ve been there says AZO
We've Been There, created in partnership with Dentsu Creative and dentsu X, is a new brand platform built on a straightforward belief: feeling normal matters.
Own the moment with Stoiximan
Filmiki produces a new spot for the Greek betting company directed by Danny&Loco.
Be bold. Be meaty. Be… followed by sheep?
Peperami launches a grittier, more culturally driven new chapter, developed with Fearless Union, evolving its anarchic roots for a new generation of snackers.
AXA says age shouldn't be a risk
AXA's latest global brand campaign celebrates a society where every generation can find its place.
Stept launches experiential division Stept X
Stept X will produce live experiences, brand activations, and large-scale stunts with Stept’s content-first creative approach.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
PARALLAX welcomes Raná Martin
Martin joins the editorial house as Managing Director and Executive Producer.
Anonymous Content signs filmmaker Zachary Wigon
Anonymous Content expands its relationship with the Victorian Psycho director, with representation through its commercial division.
All of the updates from our global awards events.
Winners announced for shots Awards The Americas 2026
With MJZ picking up Production Company of the Year and W+K crowned as Agency of the Year, check out all of the winners from the sold-out night's festivities.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
Sarah McColgan joins ELEANOR
The award-winning director and photographer joins ELEANOR’s US and UK roster.
Find the beautiful game in beautiful places with O2
O2 celebrates the discovery and freedom enabled by inclusive EU roaming in latest campaign.
Psyop launches Psyop Independent Media Group
The move represents a new era in the creative industry, bringing together multi-disciplinary studios and innovative craft-makers across all types of visual storytelling, entertainment, design and IP development.
The Cre8tors name Robert Mulligan EP and Head of East Coast Sales
The veteran production executive brings more than two decades of experience spanning commercials, branded content, original programming, emerging technologies, and business growth.
BITE Collective signs director Alex Grima
BITE Collective announce the signing of a director recognised for his refined approach to food and drink filmmaking.