The News
Signings, industry moves, award show updates
and breaking campaigns.
Tequila Herradura invites drinkers to rediscover craft
The brand announces the launch of its new campaign, We Leave Nothing to Luck and Everything to Craft.
Lewis Hamilton engages in dinner dialogues for S.Pellegrino
S.Pellegrino puts meaningful connection at the heart of its new global activation by transforming its iconic bottle into a series of thought-provoking questions, brought to life through Lewis Hamilton’s unscripted conversation with lifelong friends.
That’s how with Snapdragon
Snapdragon's debut a new campaign from agency 72andSunny New York.
2026 AMP Awards For Music & Sound releases shortlist, and announces curatorial committee
The Elements Music, Extreme Music, Supreme Music, and Walker top shortlist with three entries, as the competition readies for its May 20th gala.
BUTTER Music and Sound brings hardcore harmonies for Clash of Clans
BUTTER Music and Sound brings the sonic mayhem to Clash of Clans with The Sound of Clash.
NextGen Acela takes centre stage in Amtrak’s new commercial
The new ad The Build embraces a new era of American rail with a confident, premium edge.
Toby Morris joins growing COUSIN stable
Morris’ signing comes after many years as one of the region’s most successful freelancers, so the move to a permanent home marks an evolution of an already exciting career.
Santander empowers first time buyers
A new spot from Saatchi & Saatchi, directed by Biscuit Filmworks Aaron Stoller.
Supermodel goes head to head in 17 Days
Supermodel release 17 Days, a visually ambitious new music video exploring tech and control.
New Balance launch London Run House
At the heart of London Run House is a documentary series created with London’s running communities, capturing how the city prepares for marathon day.
Rax Pizzabuffet embraces a little sin in new campaign
Rax Pizzabuffet is a Finnish fast food chain that leans into its role as a slightly sinful indulgence in its latest campaign.
Shortlists announced for the 2026 AICP Awards
Shortlists announced for the 2026 AICP Show, the AICP Next Awards and the AICP Post Awards. Winners of all three competitions will be revealed during AICP Week in June.
EXIT signs performance director Olivia Altavilla
Altavilla brings emotion, passion and honesty to commercials through characters that feel real and stories that feel genuine.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Union’s Jono Griffith edits for FIJI Water
FIJI Water’s new Earth’s Finest Water campaign has Union Editorial editor Jono Griffith shaping the rhythm and energy across the spots.
Priya Ahluwalia shapes a world from collection to camera for PUMA
For the latest chapter of her ongoing collaboration with Puma, Caviar's Ahluwalia expanded her role into filmmaking, building a campaign that brings together football, community and movement.
All of the updates from our global awards events.
Winners announced for shots Awards The Americas 2026
With MJZ picking up Production Company of the Year and W+K crowned as Agency of the Year, check out all of the winners from the sold-out night's festivities.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
Natas3000 directs Marry Me in Bassiani
Morgane Ortin and Natas3000 present a film based on Marry Me in Bassiani. Adapted from the stage piece by (LA)HORDE and Ballet Iveroni, in collaboration with La Villette.
Factory Studios promotes James Utting to Creative Director
Utting joined the B Corp-certified studio as a runner in 2013 and has since risen through the ranks, becoming a Sound Designer in 2020.
Church Edit promotes Sky Kim and Jacob Bottorff to Next Gen roster
These promotions underscore the company’s commitment to growing talent from within and building a strong creative community.
Thankfully, I’m wearing my Apple Watch
Apple Watch launch real-life stories of rescue and recovery in China, with TBWA\Media Arts Lab, Shanghai.
Niyadre directs Zombies for BINA
FORM director Niyadre’s new work for BINA’s catchy new song Zombies feels completely free, unapologetic, and minimal, and yet somehow full of life.