The News
Signings, industry moves, award show updates
and breaking campaigns.
H-E-B's love letter to Texas
A baby longs for fluffy tortillas in the supermarket brand's Super Bowl spot directed by Madeline Clayton and produced by JOJX.
Mekanism helps to celebrate the culture of Hawai‘i
Hawaiian Airlines launches a new brand campaign by Mekanism celebrating Hawai‘i’s people and storytelling, airing around the Big Game across the state.
BarkleyOKPR launches Big Redemption
Frontier Airlines marks a Big Game moment by redeeming John Leonard’s long-lost reward points.
SlimFast taps Bayonet for latest campaign
The dietary supplement brand unveils a new campaign by Bayonet and Chop Shop, positioning itself as an easy, reliable solution for sustained satisfaction, energy and strength.
ICCU launches Life's Greener Here
The financial institution unveils a tongue-in-cheek Super Bowl ad, created by Drake Cooper and produced by Good Behaviour.
Jimmy Smith named 2026 AICP Next Awards Judging Chair
The Amusement Park Entertainment Chairman, CEO and CCO will lead the jury for the 2026 competition.
Partizan expands UK music video roster
The company adds Ronan Day-Lewis, Gee Small, Erik He, Fabien Frankel and Ellius Grace, and appoints Danny Herman to lead the division.
Blue Square Alliance Against Hate debut sticky note campaign
This Super Bowl ad which calls on Americans to stand up to hate comes amid rise in hate crimes nationwide.
Absolute Post adds Annabel Bennett
Executive Producer Bennett will be instrumental in shaping the company’s sales approach, strengthening relationships, and opening new opportunities.
Papaya Films welcomes Lidia Estepa
With deep roots in the fashion industry, director and photographer Estepa has created campaigns for leading editorial titles, luxury fashion houses and global brands
SixTwentySix taps Sahil Mirchandani as head of production
Mirchandani brings deep experience leading high-stakes, multi-channel campaigns for brands including Nike, Amazon, and American Express.
Cabin welcomes editor Ben Canny
Canny is known for his perfectly measured comedic timing, performance-led storytelling and an instinctive and musical approach to his craft.
Kate Halpin directs a trio for BlueChew
CANADA director Kate Halpin has delivered a parody trio where scandalous confessions unfold in interrogation rooms, medieval castles, and true-crime interviews.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
21 Savage says WHTTS?
CANADA's Pau Carreté directs new What Happened to the Streets trailer for 21 Savage.
Lemonade Presents launches 2026 creative events series
Lemonade Presents has announced its 2026 programme: a year-long series of socially led creative events.
All of the updates from our global awards events.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
adidas Running and Hermanos Koumori launch Flow State
An intense and hypnotic campaign exploring running altered perception.
Ludacris joins Frank’s RedHot to crown the GOAT of hot sauce
Frank’s RedHot launch their Big Game campaign through agency Colle McVoy.
Whitehouse Post gains new leadership
At the centre of Whitehouse Post’s next chapter is Catherine Tobiasinsky, Chief Executive Officer, who stepped in to help guide the company through a period of transition and opportunity.
Imanol Ruiz de Lara joins ELEANOR
Ruiz de Lara is a Spanish filmmaker whose commercial work is defined by choreographed movement, visual storytelling, and a surreal sense of humour.
Paul Butterworth joins Tantrum for UK representation
Tantrum believe they have signed a director who is on the up and they have high ambitions for him.