The News

Signings, industry moves, award show updates
and breaking campaigns.

21st Jul

Imagine This appoint Isabelle du Plessis as Chief Growth Officer

The appointment signals ambitious expansion plans as Imagine This prepares to launch new studios spanning creative strategy, virtual production and gaming.

21st Jul

Tomorrow signs Jessie Zinn

Tomorrow announce that the filmmaker has signed on for commercial representation in the US.

21st Jul

Church Edit signs Editor Sarah Jordan

Specialising in high-profile commercial work, over the course of her career Jordan has become a trusted collaborator to some of the industry's most recognisable creative voices.

21st Jul

Noom launches new campaign with Rebel Wilson

Noom launches Lose for Keeps with Rebel Wilson, a campaign making the case that GLP-1 medication and healthy habits work better together.

21st Jul

Fiat celebrates 50 years in Brazil

To celebrate this historic milestone, the brand launched a special campaign that honours the connection built with millions of Brazilians over five decades.

21st Jul

Hannah Levy joins hungryman UK

Levy is officially represented by hungryman in the UK as well, joining their existing representation in the US.

21st Jul

Bayonet partners with Outside In Creatives

Bayonet is expanding the studio's reach across agencies, brands, and entertainment partners looking for collaborative, story-driven production support.

21st Jul

Palma Pictures appoints Lorraine Schreyer

Palma Pictures has strengthened its international commercial production offering with the appointment of Schreyer as Senior Executive Producer.

20th Jul

EXTRA Gum debuts the birth of extra time

How EXTRA Gum turned a football tradition into a brand-building moment.

20th Jul

Ivana Bobic directs There Goes Ma Head

Drawing from Nia Archives' deep connection to UK club culture, the film transforms the closing hours of the rave into a hypnotic, dreamlike experience that blurs the line between reality and memory.

20th Jul

Eric Stonestreet impersonates Patrick Mahomes for Coor's Light

Good Behavior's Pete Marquis directs Patrick Mahomes and Eric Stonestreet in new Coor's Light campaign by Mischief.

20th Jul

Haya Waseem directs I Wait for Ali Sethi

Set against the rituals of a South Asian wedding, the video follows a bride entering an arranged marriage while visibly wrestling with the emotional weight of the life being chosen for her.

20th Jul