The News
Signings, industry moves, award show updates
and breaking campaigns.
LinkedIn teams up with McCann to launch new brand campaign
The new campaign The Network That Works For You marks McCann’s first creative work for the professional network.
Pringles launches playful new brand platform
Rolling out across 14 markets, the integrated campaign centres on creating playful connections sparked by passing a tube of Pringles.
Owen Wilson gets Spanish lessons for Telemundo
Film and Emmy-winning television directors give Owen Wilson a Spanish language leg up in Telemundo Super Bowl ad out of Caviar.
Happy Valentine’s DA.I.
The new short film by Rebolucion AI, About Entertainment, and creative agency ISLA explores what happens when relationships are no longer altogether human.
There’s fight in every bite of Tony’s Chocolonely
Common People Studio and director Marysue Masson shoot Tony’s Chocolonely first ever TV commercial.
Common People Studio signs Arjen Schotel
The Netherlands-based director has joined for UK and US representation.
BBC Creative announces Richard Biggs as new ECD
Biggs will join the BBC’s in‑house creative agency later this year from Uncommon Creative Studio, bringing over a decade of experience.
Psyop appoints Shannon Lewis as Global Director of New Business
An expert creative matchmaker with a storied track record of building iconic partnerships joins Psyop’s global leadership team.
Jelly welcomes three directors to global roster
Jelly announces the addition of Corey Langelotti, Sophie Koko Gate and Christa Jarrold, to its international roster of creative collaborators.
shots Awards The Americas: Full jury list announced and deadline extended
With over 120 industry experts ready to judge, plus an extra week in which to enter, is there any reason not to submit your finest?
Mike’s Amazing returns with Jason Alexander
New spot Baby debuts during the 2026 Winter Olympics, featuring Alexander in six hilarious roles.
Savour more in fairlife's new campaign
This campaign invites consumers to rethink milk and shift the perception that all milk tastes the same.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Director Mark Strydom joins Robot
Strydom is joining Robot in South Africa after years working across Africa, India, the Middle East and Europe.
Electric Theatre Collective adds colourist Nadia Khairat Gómez
Gómez brings a richly global perspective to her work, having lived and worked across Spain, Germany, Egypt, the Czech Republic, the UK and beyond.
All of the updates from our global awards events.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
Siiri Koponen directs Silent Moments
Siiri Koponen’s commercial directing debut highlights minimalist filmmaking and human presence.
LNER take on traffic in new campaign
McCann helps LNER’s mascot Eleanor find her voice to show the freedom of train travel.
I bet I will survive with Hard Rock Bet
Hard Rock Bet helps a man survive the football offseason in a new spot edited by Final Cut.
US Ski & Snowboard get qualified
US Ski & Snowboard with Stept Studios announce Qualified, an Olympic documentary following the US women’s moguls team on the road to Milano Cortina 2026.