The News
Signings, industry moves, award show updates
and breaking campaigns.
BBDO shapes a new future for Salomon
Salomon unveils its new global brand campaign and strengthens its innovation leadership with BBDO Paris.
Renault and Publicis Conseil unveil The Odyssey
Launched in 2023 as the brand's flagship of more sustainable mobility, Renault Scenic E-Tech electric returns to TV with a dreamlike film.
Johnnie Walker pays tribute to an unsung hero – percussionist Paulinho da Costa
This fascinating campaign by AlmapBBDO celebrates the man who changed the rhythms of world music – but is only now being recognised in Brazil, since being honoured by a star in the Walk of Fame.
Entropico produces foster care recruitment campaign
Entropico and Director Genevieve Kaiser help NSW Department of Communities & Justice recruit much-needed foster carers in brand new campaign.
Milka celebrates LALIGA with a tender tribute
This heartwarming new campaign from Milka, official sponsor of LALIGA brings the confectionary brand's core value of tenderness to the world of football by championing the fundamental role of grandparents.
BUTTER's special cover for NFL's Inspire Change
The NFL's Inspire Change platform continues its purpose-driven storytelling with You Are Special, with music by BUTTER Music and Sound.
Kathryn Boyd Brolin joins Synthetic Pictures' roster
The fashion and lifestyle director-photographer signs for commercial and branded representation.
Illustrator Agnieszka Wajda joins NERD Productions
The artist joins the company’s roster, bringing a character-led illustration style.
Nike's powerful message about self-belief for Indian athletes
In an uplifting campaign created by Wieden + Kennedy, Nike takes to Mumbai's streets with an empowering message for aspiring cricket players.
Friends & Family signs director Matt Dilmore
The filmmaker joins the company’s roster for U.S. commercial representation.
Union edits Big Game ad for Blue Square Alliance Against Hate
A quiet moment of solidarity cuts through a high school hallway to confront antisemitism and remind viewers what standing up actually looks like.
Alessandro Pacciani signs with Armoury London
The director has signed with Armoury for UK representation, strengthening the company’s growing roster of filmmaker-led talent.
Guy Soulsby appointed CCO at Made by Humans
The role will see Soulsby act as the bridge between clients’ creative ideas and the technology needed to realise them.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
H-E-B's love letter to Texas
A baby longs for fluffy tortillas in the supermarket brand's Super Bowl spot directed by Madeline Clayton and produced by JOJX.
Mekanism helps to celebrate the culture of Hawai‘i
Hawaiian Airlines launches a new brand campaign by Mekanism celebrating Hawai‘i’s people and storytelling, airing around the Big Game across the state.
All of the updates from our global awards events.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
BarkleyOKPR launches Big Redemption
Frontier Airlines marks a Big Game moment by redeeming John Leonard’s long-lost reward points.
SlimFast taps Bayonet for latest campaign
The dietary supplement brand unveils a new campaign by Bayonet and Chop Shop, positioning itself as an easy, reliable solution for sustained satisfaction, energy and strength.
Merman signs director Roisino
The Northern Ireland-born director joins the roster for branded work.
ICCU launches Life's Greener Here
The financial institution unveils a tongue-in-cheek Super Bowl ad, created by Drake Cooper and produced by Good Behaviour.
FORM launches Belief Studio
The new venture introduces an AI-supported production model led by Creative Partner Elliott Starr.