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Everything will be Awesome, Says Rupert Maconick

Saville Productions founder is fervent about the fast pace of change in traditional advertising, from shots #167.

Rupert Maconick is adamant that advertising as we traditionally know it is dead, or at least is in a permanent state of atrophy. No one, he posits, watches adverts anymore, not if they can help it. Rather, he clarifies, no one watches traditional TV commercials anymore. “If it wasn’t your job,” he asks, “would you? If, at home, you have the ability to skip through them, do you? Of course you do.” Maconick,…to continue reading please subscribe now

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