Protergia’s disorganised dwellings
From fridges in the living room to record players in the fireplace, the Greek energy provider's charismatic spot shows the ways in which a new home can feel odd at first.
Love Not War’s sustainable self-love swap
The British sex toy brand encourages women to break up with their shower head and opt for its water-saving solution to self-pleasure in a comedic spot created by DUDE.
Branston gets out of a pickle
Iconic British condiment brand Branston has launched a funny new campaign that brings back its 1970s jingle.
Cartoons on the Bay's adventures in animation
Creative production studio Sincromie takes us on an enthralling visual journey marking the 27th edition of the international animation festival held in Italy.
Ariel’s silent signs
India’s leading detergent brand continues its #ShareTheLoad campaign with a touching spot encouraging husbands to address unfairly distributed household duties.
LinkedIn dresses for success
This new campaign from Droga5 highlights the world of opportunity that LinkedIn can open up.
A world of pure imagination
When their home is destroyed by war, two young children seek refuge from the wreckage by disappearing into a magical imaginary world, in Martin De Thurah's moving spot for Save The Children.
AFSP shines a light on suicide prevention
A concerned daughter reaches out to her father as he struggles with depression in Vincent Rene-Lortie’s thought provoking film for American Foundation for Suicide Prevention.
Protergia’s disorganised dwellings
From fridges in the living room to record players in the fireplace, the Greek energy provider's charismatic spot shows the ways in which a new home can feel odd at first.
Love Not War’s sustainable self-love swap
The British sex toy brand encourages women to break up with their shower head and opt for its water-saving solution to self-pleasure in a comedic spot created by DUDE.
Branston gets out of a pickle
Iconic British condiment brand Branston has launched a funny new campaign that brings back its 1970s jingle.
Cartoons on the Bay's adventures in animation
Creative production studio Sincromie takes us on an enthralling visual journey marking the 27th edition of the international animation festival held in Italy.
Ariel’s silent signs
India’s leading detergent brand continues its #ShareTheLoad campaign with a touching spot encouraging husbands to address unfairly distributed household duties.
LinkedIn dresses for success
This new campaign from Droga5 highlights the world of opportunity that LinkedIn can open up.
A world of pure imagination
When their home is destroyed by war, two young children seek refuge from the wreckage by disappearing into a magical imaginary world, in Martin De Thurah's moving spot for Save The Children.
AFSP shines a light on suicide prevention
A concerned daughter reaches out to her father as he struggles with depression in Vincent Rene-Lortie’s thought provoking film for American Foundation for Suicide Prevention.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
Howtomaintainawinningstraight8streak
Last year's Focus Shootout saw Iris Worldwide pick up Gold with its hilarious film, The Cost Of Living; their twelfth entry in the competition's history. We spoke to the agency's Global ECD, Grant Hunter, about how the team consistently think up new ideas for the unique format, and ask for tips for any brave companies looking to enter this year's Cannes Lions iteration.
How Paul Trillo’s short film found the artist within AI
The director/robot collaboration – made with Runway’s Gen-2 generative video – has resulted in a moving ‘human’ story that probes the nature of identity and memory. Here Trillo tells shots how he mined the subjective reality and genuine beauty that AI can create.
Is this the first ad generated entirely in AI?
Using GPT4, Midjourney, Runway Gen2, Eleven Labs, and SOUNDRAW, AI enthusiast PizzaLater managed to create a horrifying fake commercial for a pizza restaurant generated only from a few prompts. Surreal experiment or terrifying look at what's to come? Jamie Madge sat down with the creator to find out.
How Uncommon took Formula E to new heights
For its third collaboration with Formula E, Uncommon London pushed the limits as well as seemingly pushing a Formula E race car out of an aeroplane. Here, we find out how, and why.
How Raman Djafari created Ashnikko's faux-claymation fantasy world
In an epic, anarchic music video for her new track, Worms, the American singer, rapper and songwriter rides a demon monster truck into battle, accompanied by a motley crew of animated beasts. shots caught up with the BLINKINK director to find out how he brought this weird and wonderful world to life.
Raucous Content launches new curated directorial roster
Raucous Content launches new curated directorial roster, independent reps under sole leadership of EP Steve Wi.
Alice Kunisué joins Friend in UK
Kunisué’s visual style emerged from her artistic experiments with cut-and-paste techniques, loops, and illustrations.
Director Daniel Börjesson signs with Spears & Arrows
Swedish born Börjesson began directing while attending film school in Los Angeles. After graduation, he worked his way up through the business.
Farm League welcomes director Cameron Goold to roster
Goold is known for his adventure and automotive work that breaks convention through purposeful heart and style.
Imposter welcomes director Scott Perry
Perry has created star-studded films for the likes of Disney, Nike, and Amazon.
- Corona encourages recycling by removing bottles from its ads
- It's All About Teamwork with Fiverr
- Platige Image creates commercial spot for Lamborghini Revuelto
- JBL delivers Peaks on Peaks with Giannis Antetokounmpo
- Rippling and Arts & Sciences embark on a globe-trotting adventure with new film
- It’s Crazy with J Hus
- NASCAR drops second 75th anniversary TV campaign
- Beg to be saved from the demons of Hell in Diablo IV launch film
- Just Charge Less with Dollar Shave Club
- Audi celebrates Living Progress
Raucous Content launches new curated directorial roster
Raucous Content launches new curated directorial roster, independent reps under sole leadership of EP Steve Wi.
Alice Kunisué joins Friend in UK
Kunisué’s visual style emerged from her artistic experiments with cut-and-paste techniques, loops, and illustrations.
Director Daniel Börjesson signs with Spears & Arrows
Swedish born Börjesson began directing while attending film school in Los Angeles. After graduation, he worked his way up through the business.
Farm League welcomes director Cameron Goold to roster
Goold is known for his adventure and automotive work that breaks convention through purposeful heart and style.
Imposter welcomes director Scott Perry
Perry has created star-studded films for the likes of Disney, Nike, and Amazon.
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Carl Erik Rinsch: finding the new tools of the trade
Since the turn of the century, Carl Erik Rinsch has worked at the pioneering edge of tech and creativity. Now the era of AI is upon us, he talks to Tim Cumming about technology, creativity, evolution and why nothing will be quite the same again.
shots Unsigned: Max Bach
For our latest unsigned directing talent interview we speak with Max Bach. Here he talks us through his amusing short Adventure 001: Falconry Experience. We also discuss A Guernsey youth, the trials and tribulations of making a short film, and big plans for the future.
From VFX to SNL: the Diva-lution will be televised
Whether it's putting Pedro Pascal behind the wheel of a Mario Kart or force-feeding grannies low-fat ice-cream, YouTube OG Mike Diva brings his unique skillset and humour to all of his projects. Will Sansom sits down with the versatile wunderkind to find out how he brings his projects to life.
Cannes Contenders: Australia
Dan Simon, Senior Creative Director at Imagination, shares his favourite Australian Cannes Contenders, looking at creative that leverages transformational tech through to content culture.
Cannes Contenders: Canada
From powerful stories of Pocahontas to surprising statues of cheesy snacks, Ari Elkouby, Chief Creative Officer at WundermanThompson Toronto choses some of his country's Cannes hopefuls.
Cannes Contenders: France
Paul Cotti, Head of Strategy and Content at Fuse Paris, picks some of the French work he thinks might pick up prizes on the Croisette later this month.
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Brands have long sought to crack the code of gaming and reach those spending time in a place where marketing is still scarce. But as much as this community represents an opportunity, it also represents a significant challenge. Stephen Whelan speaks to brand leaders and gamers about relevance, authenticity and the quest to add gaming experiences.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
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