CRCR's stunning tribute to Juice WRLD
Coinciding with the release of the posthumous album, The Party Never Ends, and commissioned by Epic Games to mark the artist's first appearance in Fortnite, this glorious promo for Empty Out Your Pockets combines music and video game aesthetics.
DeLeón Tequila’s creative spirit
A bold and captivating campaign from the agave spirit brand celebrates those who dare to get their artistic juices flowing.
Burger King's finger-licking friendship
Henry's Rick Darge helms a joyfully cheesy commercial announcing a historic collaboration between the burger chain and fried chicken restaurant KFC.
The EY Foundation smashes low-income stereotypes
The social mobility charity's poignant campaign shows employers what they're missing by not hiring young people from low-income backgrounds.
Thomy's necessary evils
Take two campers, one very large wolf and a sausage-saucing fork that would be a great addition to any meat-eater's Christmas stocking, and you get a new campaign for Swiss food brand Thomy.
Koskenkorva wants you to party like there is tomorrow
A farm-full of animatronic animals perform their own version of Freestyler by Bomfunk MCs in TBWA\Helsinki and Henry Littlechild's silly sustainability spot.
CIB takes the trouble out of transfers
A new campaign for CIB, an Egypt-based bank, features two outlandish scenarios in which someone is asked to transfer large sums of money, with equally outlandish results.
Stockholm City Mission's generational challenge
In a powerful film from TBWA Stockholm and Maceo Frost, a cycle of poverty and vulnerability is seen through the eyes of its youngest sufferers.
CRCR's stunning tribute to Juice WRLD
Coinciding with the release of the posthumous album, The Party Never Ends, and commissioned by Epic Games to mark the artist's first appearance in Fortnite, this glorious promo for Empty Out Your Pockets combines music and video game aesthetics.
DeLeón Tequila’s creative spirit
A bold and captivating campaign from the agave spirit brand celebrates those who dare to get their artistic juices flowing.
Burger King's finger-licking friendship
Henry's Rick Darge helms a joyfully cheesy commercial announcing a historic collaboration between the burger chain and fried chicken restaurant KFC.
The EY Foundation smashes low-income stereotypes
The social mobility charity's poignant campaign shows employers what they're missing by not hiring young people from low-income backgrounds.
Thomy's necessary evils
Take two campers, one very large wolf and a sausage-saucing fork that would be a great addition to any meat-eater's Christmas stocking, and you get a new campaign for Swiss food brand Thomy.
Koskenkorva wants you to party like there is tomorrow
A farm-full of animatronic animals perform their own version of Freestyler by Bomfunk MCs in TBWA\Helsinki and Henry Littlechild's silly sustainability spot.
CIB takes the trouble out of transfers
A new campaign for CIB, an Egypt-based bank, features two outlandish scenarios in which someone is asked to transfer large sums of money, with equally outlandish results.
Stockholm City Mission's generational challenge
In a powerful film from TBWA Stockholm and Maceo Frost, a cycle of poverty and vulnerability is seen through the eyes of its youngest sufferers.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowWillNormanplayswithgrime
For his latest collaboration with grime artist Jme, filmmaker Will Norman swapped the ends for a den; putting his star in the middle of a model railway, housed in a shed in Essex.
How Will Wightman kept his buzz for Tommy Holohan
A man has a disturbing encounter with a fly in the BLINKINK director's insane new music video. shots sat down with him to find out how the invasive insect came to be.
Reflections on the monster in the mirror
Exploring the complex, fast evolving and philosophically tricky interface between humans and technology these days, Chris Boyle reveals the process of developing Private Island's groundbreaking, mixed media and mixed reality film Meme, myself and AI.
shots gets the filmic treatment
To celebrate and promote Treatments, the latest addition to the shots stable of products, we commissioned a special film which is launching today. Here, the team behind it discuss its concept, creation and the challenges they faced while making it.
How Yannis Konstantinidis landed the WWF in hot water
Continuing his series of "how the f*ck did he do that?" animations for the World Wide Fund for Nature, NOMINT director/co-founder Yannis Konstantinidis's latest presents the urgent environmental message of marine heatwaves through stop-motion, thermal cameras, and a whole lotta patience...
Venables Bell + Partners appoints Katie Smith as new business director
The new hire comes at a time of strong momentum for the indie agency.
Studio Birthplace lands at Creators Inc
Pioneering directors and creative studio, Studio Birthplace, has signed to Creators Inc for global representation.
shots Awards The Americas head judges announced
Ready your entires! With the awards now open, we reveal the 2025 head judges for The Americas.
Simon Willow joins Joinery
Independent global production company Joinery has signed director Simon Willow for commercial and music video representation in the US.
Superlative signs director Malakai
Visionary film, TV and commercial director Malakai has signed with Superlative for spot and branding work.
Not Normal launches in Chile
A new chapter In Chile for the US based audiovisual production company with a presence in more than five regions.
- Tennis Australia doubles down on Hits Different platform to launch AO 2025
- DEPT and CZAR Amsterdam team up for Bol Sinterklaas campaign
- WIX urges modern entrepreneurs to do it yourself
- Zoom launches Zoom AI Companion
- It's on this holiday season in California Lottery's latest campaign
- Destination BC launches the great wilderness car wash
- FactSet launches latest Not Just the Facts campaign
- With Uber Eats you can order almost anything Checo Pérez sells
- Whizz Kidz gives us Ibrahim’s Story
- Peter Novosel takes us on a Texas Holiday
Venables Bell + Partners appoints Katie Smith as new business director
The new hire comes at a time of strong momentum for the indie agency.
Studio Birthplace lands at Creators Inc
Pioneering directors and creative studio, Studio Birthplace, has signed to Creators Inc for global representation.
shots Awards The Americas head judges announced
Ready your entires! With the awards now open, we reveal the 2025 head judges for The Americas.
Simon Willow joins Joinery
Independent global production company Joinery has signed director Simon Willow for commercial and music video representation in the US.
Superlative signs director Malakai
Visionary film, TV and commercial director Malakai has signed with Superlative for spot and branding work.
Not Normal launches in Chile
A new chapter In Chile for the US based audiovisual production company with a presence in more than five regions.
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The Way I See It: Erica Roberts
Growing up at the epicentre of 'mall rat' culture gave Erica Roberts a masterclass in consumerism. A brief flirtation with journalism aside, she embraced advertising, rising to become the Chief Creative Officer of BBH USA, working on campaigns for brands including Samsung, Jif and PayPal. Here, she discusses shared ambitions, the impact of AI on imagination, and turning obstacles into opportunities.
shots Unsigned - Double Solitaire
For our latest interview of shots Unsigned talent we talk with Double Solitaire, the creative partnership of Tony Blahd and Lydia Fine. Here, they talk about their documentary The Cactus of Klaus featuring the artists Klaus Rinke, living in a church for a month, various creative roles they have had, and looking out for Cactus spines...
The Way I See It: MJ Delaney
Merman director MJ Delaney can count the Clintons, Spice Girls, Ted Lasso, and the new Christmas M&S ad among her oeuvre, but did you know she had slightly more canine ambitions as a child? Here, she talks to shots about the Welsh breakthroughs, words of wisdom, and perspective-altering baubles that have shaped her career.
Peer Review: Floris Kingma
From Lionel Goldstein to Sonic Youth to skateboard art, SLASH, Armoury and CZAR director Floris Kingma, aka Blackmetaldeath, gives us a tour of the creative minds that have inspired his filmmaking career so far.
On My Radar: Jeroen Annokkee
Armoury director Jeroen Annokkee loves the simplicity of a recent Hornbach spot, regrets the time he spends reading the news, and can't bring himself to answer one particular question, as he reveals what's on his radar.
Playlist: Paul Minor
We hear from Golden LA director Paul Minor about music video passion projects, unique photobook inspirations and trying on Mr. T's gold chains.
DLMDD co-founder Sascha Darroch-Davies cocks his ear to the tunes soundtracking this year's holiday ads and shares his occasionally acerbic audio analysis.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.