Basha de Bruijn’s reflections on first love
A poetic and gorgeously-crafted passion project from the Dutch director explores the highs and lows of young love.
When collage goes to college
Edinburgh Napier University releases an eye-catching mixed-media spot expressing the dynamic, high calibre environment of the Scottish seat of learning.
Beck and The Chemical Brothers don't skip a beat
CANADA directing duo Pensacola display the very definition of rock-and-roll by following stone-skimming champion Kurt Steiner's epic pebble launch.
Marie Curie’s matter of life and death
The UK’s leading end of life charity launches its rebrand with a heart wrenching and honest spot, telling real stories of terminally ill people and their families as they curate their final days.
Guillaume Poncelet’s inconsolable bride
In a compelling promo for the French musician’s song Yaki Imo, a painting of a potato inspires a soon-to-be-wed young woman to express her emotions through movement.
Marmite gets saucy in its tease for first-timers
A pair of puppets demonstrate the strokes, pushes and licks needed to get your spread on in this cheeky film from adam&eveDDB and SMUGGLER's Guy Shelmerdine.
Dutch government addresses domestic violence
A new campaign for the Dutch Ministry of Health, Welfare and Sport highlights the importance of talking to someone if you're a victim of domestic violence.
The BBC scores with its ode to footy fandom
BBC Creative and Lisette Donkersloot produce a soaring scrapbook of football fanatics.
Basha de Bruijn’s reflections on first love
A poetic and gorgeously-crafted passion project from the Dutch director explores the highs and lows of young love.
When collage goes to college
Edinburgh Napier University releases an eye-catching mixed-media spot expressing the dynamic, high calibre environment of the Scottish seat of learning.
Beck and The Chemical Brothers don't skip a beat
CANADA directing duo Pensacola display the very definition of rock-and-roll by following stone-skimming champion Kurt Steiner's epic pebble launch.
Marie Curie’s matter of life and death
The UK’s leading end of life charity launches its rebrand with a heart wrenching and honest spot, telling real stories of terminally ill people and their families as they curate their final days.
Guillaume Poncelet’s inconsolable bride
In a compelling promo for the French musician’s song Yaki Imo, a painting of a potato inspires a soon-to-be-wed young woman to express her emotions through movement.
Marmite gets saucy in its tease for first-timers
A pair of puppets demonstrate the strokes, pushes and licks needed to get your spread on in this cheeky film from adam&eveDDB and SMUGGLER's Guy Shelmerdine.
Dutch government addresses domestic violence
A new campaign for the Dutch Ministry of Health, Welfare and Sport highlights the importance of talking to someone if you're a victim of domestic violence.
The BBC scores with its ode to footy fandom
BBC Creative and Lisette Donkersloot produce a soaring scrapbook of football fanatics.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowWhoGivesACrapdeforestedtheHundredAcreWood
In a beautifully-crafted campaign highlighting the impact of deforestation, the eco-friendly toilet paper brand has launched a heartbreaking, first-of-its-kind reimagining of the iconic 1926 children’s book Winnie-The-Pooh. We talk to the brand's co-founder, Danny Alexander, about the creative process, challenges, and outcomes of recreating a childhood classic.
How Australia’s biggest brands made disability visible
A coalition of the country’s most well-known brands have swapped out key scenes in their commercials to include people with disabilities. We talk to the creatives at Special Group to find out more about orchestrating this mammoth campaign, working with a diverse cast, and how all brands can improve the disability representation in their advertising.
How Abteen Bagheri found life in Benjamin Earl Turner's Headspace
shots speaks to Love Song's Abteen Bagheri about how his extraordinary 16mm promo for the US rapper introduced us to the music world's best animatronic buddy.
How to get banned and save the planet
When a spot exposing how Big Oil companies use influencers for greenwashing was banned on LinkedIn, the makers swiftly fashioned a smart response that was even more effective. shots spoke to the team behind the campaign – creatives Lara Baxter and Alice Goodrich– and James Turner, founder of creative collective Glimpse, about the making of Save the Planet, Unfollow a Greenwasher.
How to navigate A Longer Journey
We get under the bonnet of CrossCountry's recent campaign that took in a time-sensitive shoot, a potentially hostile crowd and a first-time actor as the agency, director and DoP take us behind the scenes of the emotive spot.
Invisible Collective strengthens global influence
Invisible Collective announce the addition of EP Corina Conti and new hispanic directorial roster.
Editor Edward Line joins Uppercut
With an expansive and diverse body of work spanning commercials, music videos, comedy, and narrative films, Line joins Uppercut for US representation.
shelter.film joins JW Collective's partner roster
With years of experience shooting commercials, films and music videos in Ukraine and Georgia, shelter.film has recently opened an office in Belgium to bring their skillset more locally to Europe.
Love Song signs filmmaker Jess Kohl
Kohl’s ability to tell thought-provoking stories with a unique visual identity makes her directorial eye an invaluable asset to any campaign or creative project.
Curate Films signs Tusk
Tusk has worked with an impressive roster of high profile clients such as Google, Sony, Casetify and the Met Gala.
Havoc Content launches new music video division
Owner and Managing Director Leslie Harro of Havoc Content launches new music video division with Director Santiago Salviche as Partner.
- Nutrafol takes fashion week
- Turn the World Around with YOU. MADE BY YOU.
- Drop in with Samsung
- PinkPantheress goes on a shopping spree in Mosquito
- Aura tell us what are the odds?
- Danny Trejo and Niecy Nash Save Our Water
- Air France and TBWA Paris celebrate the airline's 90th anniversary
- Hobby goes to the chocolate factory in spot for Verkade
- Lionel Goldstein directs for Film Fest Gent
- It's a battle out there in new Lexus campaign
Invisible Collective strengthens global influence
Invisible Collective announce the addition of EP Corina Conti and new hispanic directorial roster.
Editor Edward Line joins Uppercut
With an expansive and diverse body of work spanning commercials, music videos, comedy, and narrative films, Line joins Uppercut for US representation.
shelter.film joins JW Collective's partner roster
With years of experience shooting commercials, films and music videos in Ukraine and Georgia, shelter.film has recently opened an office in Belgium to bring their skillset more locally to Europe.
Love Song signs filmmaker Jess Kohl
Kohl’s ability to tell thought-provoking stories with a unique visual identity makes her directorial eye an invaluable asset to any campaign or creative project.
Curate Films signs Tusk
Tusk has worked with an impressive roster of high profile clients such as Google, Sony, Casetify and the Met Gala.
Havoc Content launches new music video division
Owner and Managing Director Leslie Harro of Havoc Content launches new music video division with Director Santiago Salviche as Partner.
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The Way I See It: Anselmo Ramos
After growing up "between Jesus and aliens", but also in a creative environment, Anselmo Ramos stepped into advertising, but didn't become an 'ad nerd' until nurturing his love of old annuals. From there he's worked in numerous countries and in various languages, led a successful but creatively moribund agency to glory, started an Ogilvy offshoot and, now, heads his own independent network. From his love of MAD Magazine to his fear of losing loved ones, he tells us the way he sees it.
The Way I See It: Siri Bunford
From the 60-second Steadicam shot on the set of The Shining which started it all, to a Super Bowl spot for Google, Knucklehead director Siri Bunford has helmed some of the most iconic ads of the past 15 years and blazed a trail for female directors in the commercials world. Whether it’s #FoodDancing or pigeon fancying, the secret to Bunford’s success is simple: finding the humanity at the heart of every story – and a ‘just keep going’ mentality.
Kate McMullen: Breaking down walls
Having started out agency side before becoming a director, Kate McMullen, a winner at this year's Young Director Award, reveals to Tim Cumming how her award-winning short film work informs her branded stories, and how, as an advertiser, her goal is to capture an audience.
Peer Review: Angie Bird
Former agency Art Director turned Director/Photographer Angie Bird, now signed by Curfew, has worked in just about every corner of the commercial industry, creating work for brands from Proctor & Gamble to Nintendo. Here, she tells us about interviewing inspiring character, curating a career that combines all of her creative passions, and why directing isn't too different from boxing.
On My Radar: Sam Katz
Sam Katz, Executive Producer at DOGEATDOG, professes his love for a giant IKEA shopping bag, admits that he's a salesperson's dream, and asks that you please don't request a joke when you next meet him, as he reveals what's on his creative radar.
Peer Review: Patrick Colman
From Fleabag to Pee-wee's Big Adventure, Final Cut Editor Patrick Colman talks us through a varied selection of work from the versatile creatives who inspire him, and explains why Anne V. Coates could be considered the best editor of all time.
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As we kick off this month's animation focus, Ric Comline, Creative Director at Blind Pig, and champion of the versatile motion designer, poses a question; are all animators are born equal? Maybe, he says. But, also, maybe not.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
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Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
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