Lufthansa advocates affirmative answers
Serviceplan’s dazzling new campaign for the German airline, follows a young woman’s flights of fancy as she says ‘yes’ to adventures in dream destinations.
Kia's dawn of the dead quiet
In a trio of apocalyptic spots from Innocean Australia, Francois Rousselet directos some sneaky drivers out to take on silent chores.
Young Capital mines the (generation) gap
This surreal campaign for recruitment agency Young Capital finds an unusual way to unite bewildered boomers and vivacious zoomers in the workplace.
McDonald’s summer squad
The fast-food chain invites Aussies to gather their mates for a Maccy’s run in a nostalgic spot featuring the brand’s OG McDonaldland characters.
Sorrel's family saga
The British singer-songwriter's new track is released later this month, with this accompanying video, about the gradual collapse of a marriage, out now.
Julien Vallon gets skin deep
Human bodies express their stories through light, movement and touch in the director’s artistic and sensual short film.
A gun safety plea from Pierce’s Pledge
This chilling AI-generated animation for the non-profit organisation offers a solution to the perils of firearms possession during domestic disputes.
adidas gives Bellingham the boot
Football fans give the world’s top goal scorers a run for their money in Tom Emmerson’s playful campaign championing the sportswear brand’s Adidas Victory boot.
Lufthansa advocates affirmative answers
Serviceplan’s dazzling new campaign for the German airline, follows a young woman’s flights of fancy as she says ‘yes’ to adventures in dream destinations.
Kia's dawn of the dead quiet
In a trio of apocalyptic spots from Innocean Australia, Francois Rousselet directos some sneaky drivers out to take on silent chores.
Young Capital mines the (generation) gap
This surreal campaign for recruitment agency Young Capital finds an unusual way to unite bewildered boomers and vivacious zoomers in the workplace.
McDonald’s summer squad
The fast-food chain invites Aussies to gather their mates for a Maccy’s run in a nostalgic spot featuring the brand’s OG McDonaldland characters.
Sorrel's family saga
The British singer-songwriter's new track is released later this month, with this accompanying video, about the gradual collapse of a marriage, out now.
Julien Vallon gets skin deep
Human bodies express their stories through light, movement and touch in the director’s artistic and sensual short film.
A gun safety plea from Pierce’s Pledge
This chilling AI-generated animation for the non-profit organisation offers a solution to the perils of firearms possession during domestic disputes.
adidas gives Bellingham the boot
Football fans give the world’s top goal scorers a run for their money in Tom Emmerson’s playful campaign championing the sportswear brand’s Adidas Victory boot.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowMcDonald'slitupChristmas
This holiday season, the fast food chain illuminated our screens with its dazzling, decoration-clad Christmas ad, The Gift of McDonald's. We caught up with the creatives at Black Kite Studios to find out how they meticulously blended lived action and animation to bring the festive joyride to life.
How Benedict Cumberbatch turned the heat up on pension companies
Earlier this week saw the release of a new film for Make My Money Matter, with the campaign increasing the heat on an already hot topic. Here, Academy director Sophia Ray talks about working on the spot with award-winning actor Benedict Cumberbatch.
How Ford and W+K led the charge in a global race
In order to showcase the capabilities of the electric Ford Explorer, Wieden+Kennedy eschewed traditional advertising and instead chose to create a three-part Prime Video series documenting the 30,000 kilometer journey of the aptly named Lexie Limitless and her EV of choice. shots' Jamie Madge sat down with director Chris Faith, creative directors Dave Colman and Curro de la Villa, and producer Jennifer Lawlor to find out what made them Charge Around The Globe.
How Will Norman plays with grime
For his latest collaboration with grime artist Jme, filmmaker Will Norman swapped the ends for a den; putting his star in the middle of a model railway, housed in a shed in Essex.
How Will Wightman kept his buzz for Tommy Holohan
A man has a disturbing encounter with a fly in the BLINKINK director's insane new music video. shots sat down with him to find out how the invasive insect came to be.
Luke Isom joins Machine London
The award-winning sound and music production company brings Isom in as Sound Designer.
Sarah Blok signs to Knucklehead
Knucklehead is excited to announce the signing of Dutch director Sarah Blok for commercials and music videos.
The LA fires; how can you help?
With the ongoing wildfires affecting much of Los Angeles, here are a handful of ways those wanting to donate financial assistance can do so.
Jeremi Durand joins Eleanor
Director Jeremi Durand joins production company Eleanor for representation.
Director Babak Khoshnoud joins Bryght Young Things
Khoshnoud brings a refined fine-art approach to his work, blending visual storytelling with an acute understanding of the human condition.
- Ed Morris helms a haunting new promo
- Jordan Brady blends scripts with improv for Valley Toyota
- Explore Meta’s versatility in BOL’s latest production
- Easyjet captures the unfiltered joy of travel
- Home Instead inspires 'A Better What's Next'
- LIAKH helms Fy!'s first TV ad
- AT&T introduces the AT&T Guarantee
- For country. For glory. Four nations
- Find your horizon with Atomic
- Vitality launches new campaign to redefine life insurance
Luke Isom joins Machine London
The award-winning sound and music production company brings Isom in as Sound Designer.
Sarah Blok signs to Knucklehead
Knucklehead is excited to announce the signing of Dutch director Sarah Blok for commercials and music videos.
The LA fires; how can you help?
With the ongoing wildfires affecting much of Los Angeles, here are a handful of ways those wanting to donate financial assistance can do so.
Jeremi Durand joins Eleanor
Director Jeremi Durand joins production company Eleanor for representation.
Director Babak Khoshnoud joins Bryght Young Things
Khoshnoud brings a refined fine-art approach to his work, blending visual storytelling with an acute understanding of the human condition.
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Tanu Muino: shooting for the stars
Known for her madcap collaborations with artists from Harry Styles to Dua Lipa, Ukrainian-Cuban director Tanu Muino’s music videos are defined by bold styling, daring choreography, and captivating architecture. From performing arts clubs to MTV, she reflects on the influences that shaped her vision and encourages the industry to collaborate with Ukrainian talent.
The Way I See It: Rhea Scott
From Grammy-winning music videos for the likes of Red Hot Chili Peppers and Madonna to the Oscar-winning short Logorama, Little Minx founder and uber-producer Rhea Scott has built her three-decade-long career in production on a sculptor’s ability to shape raw potential into something extraordinary. As Little Minx celebrates its 25th anniversary, Scott talks to shots about being born twice, the need for more ‘doing’ when it comes to diversity, and why a salmon is her spirit animal.
shots Unsigned: Werner Vivier
For our final interview of shots Unsigned talent in 2024 we talk with South African-Swiss writer and director Werner Vivier. Here, he talks about his short film Fine Dining, annoying his family with Disney's Hercules rewatches, taking a leap of faith with his career, and the trials and tribulations of a one-take shot.
Peer Review: Peter O'Brien
With a background in sound design, Emerald Pictures director Peter O'Brien has crafted sensitive and impactful campaigns for brands from the Irish Heart Foundation to Sky. Here, he discusses the people who inspire him, how great sound creates a story and why patience is a director’s greatest asset.
On My Radar: Manuel Borde
Manuel Borde, Global Chief Creative Officer, Commerce at VML, has a tough time choosing his favourite TV show, but instantly knows what he would alter about the current advertising industry set-up, as he reveals what's on his radar.
Radical Friend: A Few Of My Favourite Things
JOJX director Radical Friend (aka Kirby McClure) talks us through the crystal amphibians and lucky feet-warmers that keep his creativity flowing.
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While advertising in the first half of the 2020s was defined by caution, sensitivity and increased public accountability, Paul Prato, ECD of PPK, predicts that 2025 will see a boom in bolder branding.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
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