Lionel walks the line for YPF
The Argentinian oil and gas company celebrates Lionel Messi’s contribution to football with an epic spot that sees the footballer take a touch line tour of the country.
Relatively difficult
Cypriot telecoms brand Epic releases a comic spot that depicts one of the dubious ‘joys’ of the festive period – spending time with relatives.
Taika Waititi lends his unique voice to Apple
The Hungry Man director showcases a powerful accessibility tool through a beautifully crafted fairy tale.
(Body) build it and they will come
This stylish spot for DRUMSHEDS – Broadwick Live’s new supersized music and arts venue in London – draws a bold, oblique comparison between the quest for heft and the hugeness of the 608,000-square-foot space.
Have a ball with Smirnoff
McCann's bold and visually-captivating campaign for the vodka brand joyfully celebrates the power of human connection.
Haste doesn't meanz Heinz
The world’s first ever Ketchup Grand Prix launches with Heinz Arabia and agency FP7 McCann’s comic collaboration to align speed trials of the sluggish sauce with the Abu Dhabi Grand Prix.
Trainline’s travels of the mind
The rail booking service releases a whimsical campaign that extols the virtues of allowing your mind and body to wander.
Montefiore-Einstein makes dreams come true
Oscar-winning director Tom Hooper’s heartwarming film for the New York hospital combines technology, VFX and storytelling to bring a young boy's imagination to life.
Lionel walks the line for YPF
The Argentinian oil and gas company celebrates Lionel Messi’s contribution to football with an epic spot that sees the footballer take a touch line tour of the country.
Relatively difficult
Cypriot telecoms brand Epic releases a comic spot that depicts one of the dubious ‘joys’ of the festive period – spending time with relatives.
Taika Waititi lends his unique voice to Apple
The Hungry Man director showcases a powerful accessibility tool through a beautifully crafted fairy tale.
(Body) build it and they will come
This stylish spot for DRUMSHEDS – Broadwick Live’s new supersized music and arts venue in London – draws a bold, oblique comparison between the quest for heft and the hugeness of the 608,000-square-foot space.
Have a ball with Smirnoff
McCann's bold and visually-captivating campaign for the vodka brand joyfully celebrates the power of human connection.
Haste doesn't meanz Heinz
The world’s first ever Ketchup Grand Prix launches with Heinz Arabia and agency FP7 McCann’s comic collaboration to align speed trials of the sluggish sauce with the Abu Dhabi Grand Prix.
Trainline’s travels of the mind
The rail booking service releases a whimsical campaign that extols the virtues of allowing your mind and body to wander.
Montefiore-Einstein makes dreams come true
Oscar-winning director Tom Hooper’s heartwarming film for the New York hospital combines technology, VFX and storytelling to bring a young boy's imagination to life.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowBBHcraftedthespiritofChristmasforTesco
From carefully-considered casting to choosing costumes over CGI, Deputy ECD Felipe Serradourada Guimaraes explains how the agency, along with directing duo Alaska and post production studios Black Kite, created the supermarket's heartwarming seasonal spot.
How EE decided to make some noise
Mobile network and internet service provider EE recently launched a campaign that took the brand in a new direction. At the heart of the launch was music, with the three launch films acting like mini-promos. Here, we get behind-the-scenes insight from the agency and brand about their approach and why they had total trust in Faithless.
A Death Grips promo with a twist
A new music video from Zack Hill, founder of experimental hip-hop group Death Grips, is a dark, unconventional film for Hill's new band.
How to make a recruitment ad for a prison service in crisis
In creating the recent dramatic campaign Someone Like You for HM Prison and Probation Service, Spindle director Greg Hackett had to meet the challenge of portraying both the rewards of demanding prison officer roles and an authentic depiction of life behind bars. It was a task that required plenty of research, active listening and some time inside.
How Oliver Murray documented the last Beatles song
Using archival footage and interviews with the remaining members of the band, the OB42 filmmaker tells the tale of how a ragged John Lennon recording formed the basis of a brand-new Fab Four track. shots caught up with Murray to find out how the project came about.
Blinkink welcome Cole Kush and Zach Tavel to their roster
Both directors fit into the studio's rapidly expanding mixed-media roster, full of an eclectic mix of talent, all specialising in creating unique worlds, tones and narratives.
RSA Films aligns with 1961 Representation
RSA Films aligns with Frank Antonoff’s 1961 for representation on the west Coast and Texas.
Behind Studios launches
Behind Studios is a creative post production studio with a passion for bringing stories to life.
Chaka Sobhani joins DDB WW
The Award-winning creative leader leaves Leo Burnett WW to join DDB network as President, CCO International.
Love Song welcomes director Walid Labri
Filmmaker Walid Labri has signed with Love Song for directorial representation.
- CNESST examines workplace ethics
- Make merry memories with PetSmart
- Guinness serves up a whole universe
- These are the Children of Chaos
- EE launches Broadband Made For You
- Jerry is facing the worst fears
- Modern Woodmen share some campfire stories
- Google Shopping showcases Shedeur and Shilo Sanders
- Take That takes a look out the window
- Unleash your power with the Peugeot 208
Blinkink welcome Cole Kush and Zach Tavel to their roster
Both directors fit into the studio's rapidly expanding mixed-media roster, full of an eclectic mix of talent, all specialising in creating unique worlds, tones and narratives.
RSA Films aligns with 1961 Representation
RSA Films aligns with Frank Antonoff’s 1961 for representation on the west Coast and Texas.
Behind Studios launches
Behind Studios is a creative post production studio with a passion for bringing stories to life.
Chaka Sobhani joins DDB WW
The Award-winning creative leader leaves Leo Burnett WW to join DDB network as President, CCO International.
Love Song welcomes director Walid Labri
Filmmaker Walid Labri has signed with Love Song for directorial representation.
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The Way I See It: Luke Scott
From a boy on the set of his dad’s film, Alien, Luke Scott, award-winning director and the CEO of the Ridley Scott Creative Group, has gone on to gain his own valuable perspectives on filmmaking. His two-decade career has encompassed art directing, set building and directing TV (Raised By Wolves), features, ads and viral content for Prometheus and Blade Runner 2049. He shares his views on panopticons, prime ministers and the folly of space travel.
The Way I See It: Sharon White
Sharon White, current Chair of John Lewis Partnership, is the first ever female to hold this position. Previously she’s held such notable roles as Chief Executive of British media regulator Ofcom and was the first Black person – and the second woman – to hold the title of Second Permanent Secretary at HM Treasury. In 2020 she received a Damehood in the New Year Honours List. She talked to shots about her pride in the John Lewis Partnership, car-crash weeks as a working mum and inspiration drawn from Michelle Obama.
Studio Desk: digital storytelling with a human touch
With a shared passion for the painterly and poetic, Jelly animation duo Emily Downe and Kathrin Steinbacher, aka Studio Desk, weave their metaphorical magic into scientific concepts to create 2D films that inform and inspire. shots spoke to the pair about complementary qualities, creative collaboration, and animating for brands from the BBC to Badoo.
Peer Review: Angalis Field
Angalis Field, represented by Florence, is an NYC-based writer, director and photographer, whose emotionally-charged and intimate work embodies a contemporary queer subjectivity. From playwrights to powerful performances, Field talks us through the creatives who inspire him and tells us how he found his voice.
On My Radar: Beth Park
Tantrum director Beth Park shares what's on her creative radar and talks surprise TikTok advertising, her passion for physical art, why movies shouldn't be made for everyone, and a "furious little white fluffball".
Playlist: Oliver Davies
We chat to Good Times director Oliver Davies about Depeche Mode, Anton Corbijn, and some extensive music video selections.
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DLMDD co-founder Sascha Darroch-Davies gives another sideways look at the musical picks of this year's Christmas crop.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
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