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Toyota Corolla: Move Ahead

Created by Rogue/Carnage directors Sam Brown and Mark Jenkinson this new spot for Toyota Corolla through The&Partnership is a high-octane journey charting the progression of the automobile, from horse and cart, to vintage American roadsters to the electric car and beyond. The commercial encourages consumers to question their automotive choices and ask them “As the world moves forward, what will your choice be?” before positioning the Toyota Corolla Hybrid as the car that will enable them to 'Move Ahead'.

“From Horse to Hybrid this is a simple story of progression. The car market is evolving, leaving buyers confused," says Phil Beaumont, creative director at The&Partnership. "This creative aims to bring clarity. Positioning Toyota’s next-generation hybrid engines ahead of the pack, as today’s only, truly viable,
progressive choice”

“From the moment we read the script, we were excited about the ambition and challenges it posed," said Rogue/Carnage director, Sam Brown. "It was such a pleasure bringing this to life, and teaming up with Mark on the project was fantastic. We hope the unadulterated fun of making it comes across in the finished film.”

Stay tuned for our feature on the making of the music for the spot, coming later today.

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