Rema 1000: Treadmill
Smart home system Rema 1000 is urging consumers to keep it simple with an ad highlighting the pitfalls of a hyper-connected home gym.
Created by Try and directed by Andreas J. Riiser via Bacon Oslo, the spot wrings laughs out of a similar slapstick set-up as the previous campaign, which saw the protagonist locked out of his own home. This time, he gets more of a workout than he bargained for thanks to an unfortunate combination of Spotify and a voice-activated treadmill.
Karin Lund, Øystein Halvorsen
Eli Mari Sandal
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