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Bosch: #LikeABosch

Thanks to connected devices and the Internet of Things, we can all run our lives like a boss - or should that be a Bosch?

It's hard not to crack a smile at this new campaign for electronics giant, created by Jung von Matt/NEXT ALSTER and directed by Andreas Nilsson through CZAR Germany.

Chock-full of Nilsson's signature quirkiness, from the gleaming overbite of the nerdy frontman to the infectiously catchy, lyrically dextrous soundtrack, it does a great job of showcasing Bosch's various connected devices and the seamless way they interact with each other.  

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