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Babbel: Alien Problems

Last year, language-learning app Babbel and Wieden+Kennedy London introduced us to linguistically-challenged but strangely loveable alien Alexi -  and now the extra-terrestrial is back in a second installment of the campaign.

The latest spot is directed by Jake Dypka through Independent Films and demonstrates the bite-sized nature of Babbel's lessons. With daily 15-minute installments, Alexi is able to learn while working out on the cross-trainer or relaxing in a bubble bath, and is soon dazzling his neighbours at dinner parties with LOL-worthy pineapple-related witticisms.    


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