Jajem: Drunk Trophies
Levi Rijper, Czar’s head of creative content explained how she and the creative team – Topanga & Kapowski creatives Tim Arts and Stefan van den Boogaard – evolved the campaign. “At first we just wanted to make a film about the thing we’ve all done at some point in our lives – drunk a bit too much, woken up with a hangover and another surprise: an object obtained from a cafe/the streets/a friend's house, etc. The film turned into a campaign with a website where people can donate or claim their Drunk Trophies. We then got jenever brand Jajem involved as they feel partly responsible for the ‘problem’."
It's a fitting spot for this season of liver-shredding merriment – we particularly like the fact that even the music in the spot is drunk (hic!).
Topanga & Kapowski
Robin Peeters, Jesper Driessen, Michaël Sauvage
Joekskepèl D'n Heiten Haspel
Tim Arts, Stefan van den Boogaard
Estrella Dewi de Graaf
Director of Photography
Willem de Kam
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