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Plus Supermarkets: Christmas 2018

PLUS Supermarkets pay a poignant tribute to family traditions and how they help keep memories alive in this Christmas campaign out of JWT Amsterdam

Directed by Ismael Ten Heuvel through Pink Rabbit Amsterdam, the film follows a woman lovingly preparing a Christmas meal under the watchful eye of her mother. As she checks an old, battered cookbook to ensure she gets things just right, we come to understand that this Christmas is a little different - but thanks to the power of tradition, her mother lives on.







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