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Kaadas Intelligent Lock: Bomb Expert

Chinese agency F5 Shanghai is behind this wacky spot for Kaadas, a smart security brand which uses fingerprint tech to unlock your home.

Worth a watch for its sheer WTF value, the ad follows an unfortunate bomb disposal expert who's not the most gifted at his job. Each botched attempt at defusion results in him losing more vital bits of his anatomy, until he essentially turns into Thing from The Adams Family. And yet, despite his changing appearance, his parents still recognise him when he lets himself into the apartment. How? Because thanks to Kaadas, he's still using his remaining fingertip to unlock the door. 

The spot was directed by Top through Naked Nakid.  

Creative connections

  • Agency
    F5 Shanghai
  • Production
    Naked Nakid
  • Post Production
    One Cool Production
  • Chief Creative Officer
    Adams Fan
  • Creative
    Pan Gu, Enzo Wu, Kelvin Co
  • Director
    Top

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