John Lewis: The Boy and the Piano
Pour yourself a glass of mulled wine, fetch yourself a mince pie and pull up a chair; the Christmas season is well and truly upon us as John Lewis has finally dropped its much-anticipated Christmas campaign for 2018.
Called The Boy and the Piano the spot gives a summary of the Elton John's life in reverse. In the two-minute-twenty-second spot John sits at a piano playing Your Song while reminiscing about key moments in his life, all the way back to one Christmas when he receives a piano from his mother and begins his journey to becoming the Rocket Man and one of music's most celebrated artists.
The spot is a departure for John Lewis, being the first time the brand has used a celebrity in its Christmas spot and it precedes an upcoming biopic, called Rocket Man, about John's life.
Directed by Academy's Seb Edwards and created by adam&eveDDB, the spot is beautifully made and the story beautifully told, and though the expected gut-punch of emotion isn't quite as evident this year, if you're a fan of Elton John (and, come on, who isn't?) then it'll tick your boxes. The spot is already the top Twitter trend, with the hashtag #EltonJohnLewis and early word suggest that next year's spot could be #BenEltonJohnLewis followed, in 2020, by #BenEltonJohnLewisHamilton. Maybe.
We'll have more insight into the campaign over the coming days, so stay tuned, but as an extra Christmas treat, take a look back at the advertising ghosts of John Lewis' Christmas spots past.
Christmas 2007: Shadow
Christmas 2009: Sweet Child O' Mine
Christmas 2010: The Long Awaited
Christmas 2011: The Long Wait
Christmas 2012: The Journey
Christmas 2013: The Bear & The Hare
Christmas 2014: Monty The Penguin
Christmas 2015: Man On The Moon
Christmas 2016: Buster the Boxer
Christmas 2017: Moz the Monster
Did you know you can follow these creative connections? Follow any of the people or companies listed below to get regular updates whenever they are mentioned on shots.net. Simply visit their profiles and click the ‘Follow this person/company’ button.